Soccer Media - United States

  • United States
  • Revenue in the Soccer Media market is projected to reach €1.59bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.01%, resulting in a projected market volume of €2.03bn by 2029.
  • In global comparison, most revenue will be generated in the United Kingdom (€7,191.00m in 2024).
  • The average revenue per user (ARPU) in the Soccer Media market is projected to amount to €80.23 in 2024.
  • In the Soccer Media market, the number of users is expected to amount to 21.6m users by 2029.
  • User penetration in the Soccer Media market will be at 5.8% in 2024.
 
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Analyst Opinion

The Soccer Media market in the United States is seeing limited growth, influenced by factors like consumer demand for digital media and the convenience of online soccer services. This trend showcases the potential for market expansion in the future.

Customer preferences:
The emergence of social media has greatly impacted the Soccer Media Market in the United States, with an increasing number of soccer fans turning to platforms such as Instagram and Twitter to engage with their favorite teams and players. This shift has also led to the rise of influencer marketing in the soccer industry, with brands leveraging popular players as brand ambassadors and partnering with fan accounts for promotional purposes. Moreover, the growing presence of online streaming services has allowed for a more personalized viewing experience, catering to the preferences of individual consumers.

Trends in the market:
In the United States, the soccer media market is experiencing a surge in online streaming services, as consumers increasingly opt for convenient and affordable ways to consume soccer content. This trend is expected to continue as more streaming services enter the market and offer access to live games, highlights, and exclusive content. Additionally, there is a growing demand for social media coverage of soccer, with fans turning to platforms like Twitter and Instagram for real-time updates and player commentary. These developments present opportunities for industry stakeholders to expand their reach and engage with a wider audience through digital platforms. However, there may also be challenges in maintaining the traditional revenue streams of TV broadcasting and sponsorships as the soccer media market shifts towards digital channels. Overall, this trend signals a shift towards a more digitally-focused and fan-centric soccer media landscape in the United States, with implications for how the game is consumed and marketed in the country.

Local special circumstances:
In the United States, the Soccer Media Market within the Soccer Market of the Sports Market is heavily influenced by the countrys strong tradition and passion for sports. This has led to a highly competitive and saturated media landscape, with multiple networks and platforms vying for exclusive broadcasting rights and coverage. Additionally, the countrys diverse population and regional variations play a significant role in the popularity and viewership of soccer, with the sport being more dominant in certain regions such as the West Coast and Northeast. The regulatory environment also impacts the market, as the lack of promotion and relegation system in the top professional league, Major League Soccer, has been a topic of debate among fans and media.

Underlying macroeconomic factors:
The Soccer Media Market within the Sports Market in the United States is greatly impacted by macroeconomic factors such as technological advancements and changes in consumer behavior. With the rise of digital media platforms and streaming services, traditional broadcast methods are no longer solely relied upon, causing a shift in how sports content is consumed. Additionally, changes in the overall economy, including fluctuations in disposable income and consumer spending, can greatly affect the demand for and consumption of sports media. Moreover, national economic health and fiscal policies can also influence the markets performance, particularly in terms of advertising spending and corporate sponsorships. As such, understanding and staying attuned to these macroeconomic factors is crucial for businesses operating within the Soccer Media Market in the United States.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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