Market Insights Advertising & Media Sports

Baseball - United States

United States

Revenue in the Baseball market is projected to reach €9.24bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.65%, resulting in a projected market volume of €12.16bn by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €470.00 in 2024.
In the Baseball market, the number of users is expected to amount to 28.4m users by 2029.
User penetration in the Baseball market will be at 5.8% in 2024.

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Analyst Opinion

The Baseball market in the United States is experiencing modest growth, influenced by factors such as increased consumer interest in digital media and merchandise, as well as the convenience of online ticket sales. However, slowed growth is being impacted by the saturated nature of the market and decreased interest in traditional media.

Customer preferences: The Baseball Market in the Sports Market is experiencing a rise in demand for online streaming services and virtual fan experiences, with consumers seeking innovative ways to engage with the sport remotely. This trend is driven by changing attitudes towards traditional broadcasting and a growing desire for personalized and interactive viewing experiences. Additionally, there is a shift towards sustainable and eco-friendly options in the Baseball Market, with fans and players placing greater emphasis on environmental responsibility and resource conservation.

Trends in the market: In the United States and baseball market, there is a current trend towards the use of data analytics and technology for player evaluation and game strategy. This trend has been gaining momentum over the past decade, with teams investing in advanced metrics and software to gain a competitive edge. Some teams have also implemented virtual reality training and biometric tracking tools to optimize player performance and reduce injury risk. These developments are significant as they are changing the way the game is played and managed, and have the potential to impact the roles of coaches, scouts, and players. Additionally, the adoption of these technologies may create new opportunities for software and technology companies in the Sports market.

Local special circumstances: In the United States, the Baseball Market is heavily influenced by cultural factors, as the sport has been deeply ingrained in American society for over a century. The market is also shaped by geographical factors, as certain regions have a stronger fanbase for baseball than others. Additionally, regulations such as the antitrust exemption for Major League Baseball have a significant impact on the market, as it allows for limited competition among teams and impacts player salaries and team revenues. These unique factors contribute to the overall dynamics of the Baseball Market in the United States, setting it apart from other Sports markets in the country.

Underlying macroeconomic factors: The growth of the Baseball Market within the Sports Market in the United States is influenced by macroeconomic factors such as consumer spending, disposable income, and economic growth. With a strong economy and high disposable income, Americans have more purchasing power, resulting in increased demand for sports-related products, including baseball equipment, tickets, and merchandise. Furthermore, favorable fiscal policies and government support for the sports industry have created a conducive environment for market growth. Additionally, the popularity of baseball as a national sport in the US and the increasing participation in youth leagues and amateur tournaments contribute to the markets growth potential.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.