Market Insights Advertising & Media Sports

Basketball - Germany

Germany

Revenue in the Basketball market is projected to reach €100.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.78%, resulting in a projected market volume of €115.60m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €48.87 in 2024.
In the Basketball market, the number of users is expected to amount to 2.4m users by 2029.
User penetration in the Basketball market will be at 2.5% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Basketball market in Germany is experiencing minimal growth, influenced by factors such as growing popularity of digital technologies among consumers, increasing health awareness, and the convenience of online services. These trends have a significant impact on the sub-markets, leading to a stagnant overall growth rate.

Customer preferences: As the popularity of basketball continues to rise in Germany, the demand for personalized sports training and coaching is also increasing. This trend is driven by a growing interest in individualized training programs and the desire for personalized attention. Additionally, there is a growing interest in nutrition and sports supplements among basketball players, as many seek to optimize their performance through diet and supplements. This shift towards a holistic approach to sports training is also reflected in the increasing popularity of mindfulness and mental health practices among basketball players, highlighting the importance of physical and mental well-being in the sport.

Trends in the market: In Germany, the Basketball Market within the Sports Market industry is seeing an increase in online platforms and streaming services. With the COVID-19 pandemic limiting in-person attendance at games, there has been a greater reliance on digital platforms to engage with fans. This trend is expected to continue, as consumers become more accustomed to accessing sports content digitally. This has significant implications for industry stakeholders, such as broadcasters and advertisers, who will need to adapt their strategies to reach audiences through these digital platforms. It also presents opportunities for new players to enter the market and offer innovative digital experiences for fans.

Local special circumstances: In Germany, the Basketball Market is heavily influenced by its strong basketball culture and history, dating back to the 1950s when American soldiers stationed in the country introduced the sport. The countrys geographical location also plays a role, as it is often considered a bridge between Eastern and Western Europe, influencing the style of play and level of competition. Additionally, Germany has strict regulations in place for sports, which affect the organization and operations of basketball leagues and teams. These factors contribute to a unique and competitive market for the sport in Germany, attracting top players and driving consumer interest.

Underlying macroeconomic factors: Germany is one of the largest markets for basketball in Europe, and its success can be attributed to a strong macroeconomic environment. The country has a stable and growing economy, with a Gross Domestic Product (GDP) of €3.3 trillion and a per capita GDP of €40,492 in 2020. This provides a favorable environment for consumer spending, which is a key driver of the Sports market, including the basketball industry. Additionally, Germany has a strong support system for sports and athletes, with investments in infrastructure and training programs. This has helped develop a competitive and thriving basketball scene, attracting top players and teams from around the world. The countrys well-developed transportation and communication networks also make it an attractive host for major international events, further boosting the growth of the basketball market. Furthermore, the growing popularity of basketball in Germany can also be attributed to the changing demographics, with a younger population showing a keen interest in the sport. As a result, the future looks bright for the basketball market in Germany, with continued support from its robust macroeconomic environment.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.