Market Insights Advertising & Media Sports

Soccer - Germany

Germany

Revenue in the Soccer market is projected to reach €4.54bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.34%, resulting in a projected market volume of €5.35bn by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €181.10 in 2024.
In the Soccer market, the number of users is expected to amount to 21.1m users by 2029.
User penetration in the Soccer market will be at 30.1% in 2024.

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Comparaison de régions

Monnaie

Analyst Opinion

The Soccer Market in Germany has seen minimal growth due to factors such as stagnant interest in Soccer Media, reduced spending on Soccer Merchandise, and declining demand for Soccer Ticket Sales. These factors are impacting the overall markets growth rate.

Customer preferences: In Germany, there is a growing trend among soccer fans towards sustainable and ethical products in the Sports market. Consumers are seeking eco-friendly merchandise and equipment, as well as investing in clubs and teams that prioritize social and environmental responsibility. This trend is driven by a growing awareness of climate change and a desire for more sustainable consumption habits. Additionally, there has been an increasing demand for plant-based and healthier concession options at soccer stadiums, reflecting a shift towards healthier eating habits among consumers. As a result, brands and teams that embrace sustainability and cater to these preferences are likely to see success in the German Soccer Market.

Trends in the market: In Germany, the Soccer Market within the Sports Market is currently experiencing a rise in digitalization and online engagement. This trend can be seen through the increasing number of soccer clubs and leagues utilizing social media platforms to engage with fans and promote their teams. Furthermore, there is a growing interest in fantasy soccer leagues and online betting, providing fans with a more interactive and personalized experience. This trend towards digitalization and online engagement has significant implications for industry stakeholders, as it opens up new revenue streams and opportunities for fan engagement and data collection. Additionally, it allows for a more global reach and audience, as soccer fans from all over the world can now engage with the German soccer market through digital platforms. As this trend continues to grow, it is expected to have a significant impact on the overall profitability and reach of the German Soccer Market within the Sports Market industry.

Local special circumstances: In Germany, the Soccer Market within the Sports Market has a strong emphasis on youth development. This is due to the countrys cultural emphasis on investing in the future and creating a sustainable competitive advantage. Additionally, strict regulations on player transfers and club ownership have shaped the market, with an emphasis on fostering homegrown talent and promoting fair competition. Furthermore, the countrys central location in Europe has made it a hub for international transfers and collaborations, driving growth in the market.

Underlying macroeconomic factors: The Soccer Market in Germany is heavily influenced by macroeconomic factors such as the countrys strong national economy, high levels of consumer spending, and favorable fiscal policies. Additionally, Germanys intense passion for soccer and its successful national team contribute to the overall health of the Soccer Market. The countrys strong investment in sports infrastructure and its well-developed sports industry also play a significant role in driving market growth. Moreover, global trends such as the growing popularity of e-sports and increasing demand for live streaming and digital content are also influencing the Soccer Market in Germany.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.