Market Insights Advertising & Media Sports

American Football - Netherlands

Netherlands

Revenue in the American Football market is projected to reach €2.45m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.89%, resulting in a projected market volume of €3.11m by 2029.
In global comparison, most revenue will be generated in the United States (€23,710.00m in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to €6.72 in 2024.
In the American Football market, the number of users is expected to amount to 471.0k users by 2029.
User penetration in the American Football market will be at 2.1% in 2024.

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Analyst Opinion

The American Football market in the Netherlands is experiencing moderate growth due to increasing consumer interest and convenience of online services. Factors such as digital media coverage, merchandise sales, and ticket sales play a role in this mild growth rate. However, the market is impacted by competition from other sports and the high cost of player salaries.

Customer preferences: Consumers in both the Netherlands and American Football Market are showing a growing preference for sustainable and eco-friendly sports products. This trend is supported by a growing focus on environmental awareness and conscious consumption. As a result, there has been an increase in the production and availability of sustainable sports equipment and apparel. Additionally, there is a rising demand for sports events and tournaments that promote sustainability and eco-friendliness, such as carbon-neutral football games and plastic-free marathons. These shifts underline the importance of incorporating sustainable practices in the Sports market to cater to evolving consumer preferences.

Trends in the market: In the Netherlands, there has been a recent surge in the popularity of American football, with the sport gaining a following among both fans and players. This trend is expected to continue in the coming years, as more local clubs and leagues are established. In the United States, there is a growing focus on player safety and injury prevention, leading to advancements in equipment and training techniques. This trend has major implications for the industry, as it not only promotes player welfare but also addresses concerns about the safety of the sport. In addition, there has been an increased interest in niche markets such as fantasy football and e-sports, providing new opportunities for revenue growth and fan engagement. These trends are likely to shape the future of the American football market, as stakeholders seek to tap into emerging markets and address issues of safety and inclusivity. With the globalization of the sport, there is also potential for an international expansion, opening up new markets and increasing the sports reach.

Local special circumstances: In the Netherlands, the American Football Market has been heavily influenced by the countrys strong emphasis on youth sports and active lifestyles. This has led to the formation of numerous amateur and semi-professional teams, as well as a growing interest in American football among younger generations. In contrast, in the United States, the American Football Market is deeply ingrained in the national culture and has a thriving professional league. The intense competition and large fan base in the US drive the market, while the Dutch market is primarily fueled by the passion and dedication of local players and fans.

Underlying macroeconomic factors: The growth of the American Football Market is also influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. Countries with a thriving economy and high consumer confidence are likely to see a higher demand for American Football, resulting in a thriving market. Additionally, government support and investments in infrastructure for the sport can also contribute to the growth of the market. Furthermore, factors such as population demographics and cultural acceptance of the sport can also play a role in the success of the American Football Market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.