Market Insights Advertising & Media Sports

Cricket - Netherlands

Netherlands

Revenue in the Cricket market is projected to reach €1.22m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.50%, resulting in a projected market volume of €1.38m by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €5.39 in 2024.
In the Cricket market, the number of users is expected to amount to 255.2k users by 2029.
User penetration in the Cricket market will be at 1.3% in 2024.

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Analyst Opinion

The Sports Market in Netherlands, particularly the Cricket Market, has seen moderate growth due to factors like increasing adoption of digital technologies, growing popularity of online ticket sales, and rising health awareness among consumers. However, the market is facing a minimal decline in growth rate, possibly due to limited media coverage and lack of investment in promoting the sport.

Customer preferences: Consumers in the Netherlands have gravitated towards a more health-conscious lifestyle, leading to a growing demand for sports and fitness activities, including cricket. This trend is driven by cultural and demographic shifts, with younger generations embracing diverse activities and older demographics recognizing the importance of staying active. Additionally, the rise of digital health and wellness solutions, such as fitness apps and online coaching, has further fueled the popularity of cricket among Dutch consumers. This shift towards a holistic approach to health and wellness is likely to continue, driving growth in the cricket market in the Netherlands.

Trends in the market: In the Netherlands, the Cricket Market within the Sports Market is currently experiencing a rise in interest and participation, with the national teams recent success in international tournaments. There is also a growing trend of incorporating technology in the sport, such as using virtual reality for training and analysis. This not only enhances the overall experience for fans and players, but also presents opportunities for companies to develop innovative products and services. Additionally, there has been a surge in the popularity of fantasy cricket leagues, providing a new avenue for revenue generation for the industry. These trends are expected to continue in the coming years, contributing to the growth of the Cricket Market in the Netherlands and creating new opportunities for stakeholders in the industry.

Local special circumstances: In the Netherlands, cricket has recently gained popularity due to the increasing diversity in the country and the growing number of migrant communities from cricket-playing nations. This has led to a unique blend of cultures and playing styles, making it a distinct market within the sports industry. Additionally, the countrys flat terrain and mild climate provide ideal conditions for playing cricket, further fueling its growth. The Netherlands also has a well-developed infrastructure and strong support for sports, leading to the establishment of professional cricket clubs and academies. These local factors contribute to the dynamic and evolving nature of the cricket market in the Netherlands, making it an exciting space for players, fans, and businesses.

Underlying macroeconomic factors: The macroeconomic factors influencing the Cricket Market in the Netherlands are affected by two main factors. Firstly, the strong economy of the Netherlands allows for a robust Sports market, with high levels of disposable income and a large potential consumer base. This encourages investment in the cricket market and fosters player development and infrastructure. Secondly, the increasing globalization and popularity of cricket around the world presents opportunities for growth in the Netherlands market, as international matches and tournaments in the country can attract significant revenue and attention. Additionally, the governments support for sports development and its commitment to hosting major sporting events also play a role in the growth of the cricket market in the Netherlands. These factors create a favorable environment for the growth and expansion of the cricket market in the country.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.