Market Insights Advertising & Media Media

Cinema - Sweden

Sweden

In Sweden, revenue in the Cinema market is projected to reach €356.90m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.72%, resulting in a projected market volume of €428.50m by 2029.
Furthermore, the number of viewers in the Cinema market in Sweden is anticipated to amount to 3.4m users by 2029.
User penetration in this market is forecasted to be 28.7% in 2024 and is expected to increase to 30.7% by 2029.
The average revenue per viewer in Sweden is expected to be €116.30.
In global comparison, the highest revenue in the Cinema market will be generated the United States, where it is projected to reach €19,450.00m in 2024.
In Sweden, the cinema market is experiencing a renaissance as audiences increasingly seek diverse storytelling that reflects contemporary societal themes and promotes local talent.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Sweden has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Swedish consumers have shown a strong preference for the cinema experience, with a growing demand for high-quality audiovisual entertainment. This is reflected in the increasing number of cinema admissions in the country. Customers are seeking immersive experiences that cannot be replicated at home, such as watching movies on the big screen with state-of-the-art sound systems. Additionally, there is a growing interest in alternative content, such as live broadcasts of theater performances and sporting events, which further contributes to the popularity of cinemas.

Trends in the market: One of the key trends in the cinema market in Sweden is the rise of premium cinema formats. Luxury cinemas offering enhanced experiences, such as reclining seats, gourmet food and beverages, and advanced technology, have gained popularity among consumers. These premium formats cater to the growing demand for a more exclusive and comfortable cinema experience. Furthermore, there is a trend towards increased collaboration between cinemas and film festivals, providing audiences with access to a wider range of independent and international films.

Local special circumstances: Sweden has a strong film culture, with a long history of producing critically acclaimed movies. The country has also been successful in attracting international film productions, thanks to its picturesque landscapes and well-developed infrastructure. This has contributed to the growth of the cinema market, as both local and international films are eagerly anticipated by Swedish audiences. Additionally, the Swedish government has implemented policies to support the film industry, including subsidies and tax incentives, which have further stimulated the market.

Underlying macroeconomic factors: The overall positive economic climate in Sweden has also played a role in the growth of the cinema market. With a stable economy and high disposable incomes, consumers have more spending power to allocate towards entertainment activities, including going to the cinema. Furthermore, the Swedish population is known for its high levels of education and cultural awareness, which further contributes to the demand for cinema-going. In conclusion, the Cinema market in Sweden has experienced significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for high-quality audiovisual entertainment, the rise of premium cinema formats, and the strong film culture in Sweden have all contributed to the success of the market. Additionally, the positive economic climate and high levels of education and cultural awareness among the Swedish population have further fueled the growth of the cinema industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.