Market Insights Advertising & Media Media Books

eBooks - Sweden

Sweden

In Sweden, revenue in the eBooks market is projected to reach €163.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.95%, resulting in a projected market volume of €171.10m by 2029.
In the eBooks market in Sweden, the number of readers is expected to amount to 1.8m users by 2029.
User penetration will be 16.2% in 2024 and is expected to hit 16.2% by 2029.
The average revenue per user (ARPU) in Sweden is expected to amount to €94.26.
In global comparison, most revenue will be generated the United States (€4,948.00m in 2024).
In the year 2023, a share of 34.9% of users in Sweden is in the Low income income group.
In the year 2023, a share of 55.1% of users in Sweden is Male.
In Sweden, the eBook market is experiencing a surge in popularity as digital reading becomes increasingly integrated into daily life and education.

Key regions: China, Japan, France, Asia, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The eBooks market in Sweden has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Swedish customers have shown a strong preference for digital content, including eBooks. This can be attributed to the country's high internet penetration rate and tech-savvy population. Additionally, the convenience and accessibility of eBooks have made them a popular choice among readers. The availability of a wide range of titles and genres in digital format has also contributed to the growing popularity of eBooks in Sweden.

Trends in the market: One of the key trends in the eBooks market in Sweden is the increasing adoption of e-readers and tablets. These devices offer a dedicated platform for reading eBooks, providing a more immersive and enjoyable reading experience. As a result, the demand for eBooks has surged, leading to a steady growth in the market. Another trend in the market is the rise of subscription-based eBook services. These services allow customers to access a vast library of eBooks for a monthly fee. This model has gained popularity in Sweden as it offers a cost-effective way to enjoy a wide range of books. Additionally, subscription-based services often provide personalized recommendations based on the customer's reading preferences, further enhancing the reading experience.

Local special circumstances: Sweden has a highly literate population with a strong reading culture. The country has a rich literary history and has produced many renowned authors. This cultural context has contributed to the strong demand for eBooks in Sweden. Furthermore, the Swedish government has been actively promoting digital literacy and supporting initiatives to increase access to digital content, including eBooks. This has created a favorable environment for the growth of the eBooks market in the country.

Underlying macroeconomic factors: The strong growth in the eBooks market in Sweden can also be attributed to favorable macroeconomic factors. The country has a stable economy and a high standard of living, which allows consumers to spend on leisure activities such as reading. Additionally, the high internet penetration rate and widespread access to digital devices have created a conducive environment for the growth of the eBooks market. In conclusion, the eBooks market in Sweden is experiencing significant growth due to changing customer preferences, local special circumstances, and favorable macroeconomic factors. The increasing adoption of e-readers and tablets, the rise of subscription-based eBook services, and the strong reading culture in the country have all contributed to the growth of the market. With these trends and factors in place, the eBooks market in Sweden is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.