Market Insights Advertising & Media Advertising

Digital Classifieds - Philippines

Philippines

Ad spending in the Digital Classifieds market in the Philippines is forecasted to reach €90.87m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2029) of 1.62%, leading to a projected market volume of €98.48m by 2029.
When compared globally, the majority of ad spending is anticipated to come from China (€7,030.00m in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be €0.28 in 2024 withPhilippines.
By 2029, 59% of the total ad spending in the Digital Classifieds market is predicted to be generated through mobile devices.
In the Philippines, Digital Classifieds in the Advertising market are experiencing rapid growth due to the increasing internet penetration and smartphone usage.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Philippines has been experiencing significant growth in recent years.

Customer preferences: Customers in Philippines have shown a strong preference for online classifieds platforms due to the convenience and accessibility they offer. The ability to browse and search for products and services from the comfort of their own homes has made online classifieds platforms a popular choice among consumers. Additionally, the wide range of categories available on these platforms allows customers to find exactly what they are looking for, further enhancing their experience.

Trends in the market: One of the key trends in the Digital Classifieds market in Philippines is the increasing popularity of mobile apps. With the growing penetration of smartphones in the country, more and more customers are using mobile apps to access online classifieds platforms. This trend can be attributed to the convenience and portability offered by mobile apps, allowing customers to browse and make purchases on the go. As a result, many online classifieds platforms have developed mobile apps to cater to this growing demand. Another trend in the market is the emergence of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a rise in specialized platforms catering to specific categories such as real estate, jobs, and automobiles. These niche platforms provide a more targeted and focused experience for customers, allowing them to easily find what they are looking for in their specific category of interest.

Local special circumstances: The Digital Classifieds market in Philippines is also influenced by local special circumstances. One such circumstance is the high internet penetration rate in the country. With a large percentage of the population having access to the internet, online classifieds platforms have a wide reach and can effectively target a large customer base. Additionally, the young and tech-savvy population in Philippines is more inclined towards online shopping, further driving the growth of the Digital Classifieds market.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Philippines can also be attributed to underlying macroeconomic factors. The country's strong economic growth and rising disposable income levels have led to an increase in consumer spending. As a result, more customers are turning to online classifieds platforms to fulfill their needs and desires. Furthermore, the government's initiatives to promote digitalization and e-commerce have also played a role in the development of the Digital Classifieds market. In conclusion, the Digital Classifieds market in Philippines is experiencing significant growth due to customer preferences for convenience and accessibility, the increasing popularity of mobile apps, the emergence of niche platforms, local special circumstances such as high internet penetration and a young population, and underlying macroeconomic factors such as strong economic growth and government support for digitalization.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.