Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - Philippines

Philippines

Ad spending in the E-mail Advertising market in the Philippines is forecasted to reach €29.00m by 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.19%, leading to a projected market volume of €39.16m by 2029.
When compared globally, the United States will account for the highest ad spending (€3,117.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market is estimated to be €0.27 in 2024.
The Philippines is experiencing a surge in E-mail Advertising as companies capitalize on the growing digital landscape to reach their target audiences effectively.

Key regions: Japan, Germany, United States, Europe, Asia

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Analyst Opinion

The Email Advertising market in Philippines is experiencing significant growth due to changing customer preferences and trends in the market. Customer preferences in the Philippines are shifting towards digital channels, with more and more people relying on email as a primary form of communication. This has created a fertile ground for email advertising to thrive, as businesses recognize the potential of reaching their target audience directly through their inboxes. Additionally, the rise of e-commerce in the country has further fueled the demand for email advertising, as businesses look for effective ways to promote their products and services to online shoppers. Trends in the market show that email advertising is becoming increasingly personalized and targeted. With the advancement of technology and data analytics, businesses are able to segment their email lists and tailor their messages to specific customer groups. This level of personalization not only increases the effectiveness of email advertising campaigns, but also enhances the overall customer experience. Furthermore, the use of automation tools allows businesses to send timely and relevant emails to their customers, further increasing engagement and conversion rates. In addition to customer preferences and market trends, there are also local special circumstances that contribute to the development of the Email Advertising market in Philippines. One such circumstance is the high mobile penetration rate in the country. The majority of Filipinos access their emails through their mobile devices, making it essential for businesses to optimize their email campaigns for mobile viewing. This presents a unique opportunity for email advertisers to create mobile-friendly content and capture the attention of their target audience. Underlying macroeconomic factors also play a role in the growth of the Email Advertising market in Philippines. The country's growing middle class and increasing disposable income levels have led to a rise in consumer spending. This creates a favorable environment for businesses to invest in email advertising as a means to attract and retain customers. Additionally, the digital transformation initiatives undertaken by the government and various industries have further accelerated the adoption of email advertising as a key marketing strategy. In conclusion, the Email Advertising market in Philippines is growing rapidly due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the value of email advertising in reaching their target audience and driving sales, it is expected that the market will continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.