Online Casinos - Italy

  • Italy
  • Revenue in the Online Casinos market is projected to reach €1.59bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.43%, resulting in a projected market volume of €2.04bn by 2028.
  • In the Online Casinos market, the number of users is expected to amount to 1.5m users by 2028.
  • User penetration will be 2.4% in 2024 and is expected to hit 2.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €1.08k.
  • In global comparison, most revenue will be generated in the United States (€7,090.00m in 2024).
  • With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Comparaison de régions

Analyst Opinion

The Online Casinos market in Italy has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances. Customer preferences in the Online Casinos market in Italy have shifted towards convenience and accessibility. With the increasing popularity of smartphones and high-speed internet, more and more Italians are opting to play casino games online rather than visiting traditional brick-and-mortar casinos. Online casinos offer a wide range of games, including slots, poker, and roulette, providing customers with a diverse and immersive gaming experience from the comfort of their own homes. Additionally, the ability to play anytime and anywhere appeals to busy individuals who may not have the time or desire to visit a physical casino. One of the key trends in the Online Casinos market in Italy is the rise of mobile gaming. As mentioned earlier, smartphones have become an integral part of people's lives, and this trend is no different in the gaming industry. Mobile gaming allows players to enjoy their favorite casino games on the go, whether they are commuting to work or waiting in line at the grocery store. This convenience factor has contributed to the growth of the Online Casinos market in Italy, as more players are embracing mobile gaming as their preferred choice. Another trend in the market is the increasing popularity of live dealer games. Live dealer games provide a more interactive and realistic gaming experience, as players can interact with real dealers through a live video stream. This trend has gained traction in Italy, as it combines the convenience of online gaming with the social aspect of a physical casino. Players can chat with the dealer and other players, creating a sense of community and enhancing the overall gaming experience. In terms of local special circumstances, Italy has a well-established gambling culture, with a long history of land-based casinos. This familiarity with gambling has translated into a growing acceptance and interest in online casinos. The Italian government has also implemented regulations to ensure the safety and fairness of online gambling, providing a secure environment for players. These regulations have helped to build trust among customers and attract more players to the market. Underlying macroeconomic factors, such as the increasing disposable income and leisure spending of Italians, have also contributed to the growth of the Online Casinos market in Italy. As the economy improves and people have more disposable income, they are more likely to spend money on leisure activities, including online gambling. This increased spending power has created a favorable environment for the Online Casinos market to thrive. In conclusion, the Online Casinos market in Italy is experiencing growth due to changing customer preferences, including a shift towards convenience and accessibility. The rise of mobile gaming and the popularity of live dealer games are key trends in the market. Local special circumstances, such as Italy's gambling culture and government regulations, have also contributed to the growth. Additionally, underlying macroeconomic factors, such as increasing disposable income, have created a favorable environment for the market to flourish.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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