eServices - Italy

  • Italy
  • Revenue in the eServices market is projected to reach €5.71bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.15%, resulting in a projected market volume of €6.98bn by 2028.
  • The Online Education market is expected to show a revenue growth of 9.9% in 2025.
  • The Online Gambling market has a projected market volume of €2.97bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€138,500.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €967.10 in 2024.
  • In the Online Education market, the number of users is expected to amount to 16.2m users by 2028.
  • User penetration in the Online Education market will be at 21.3% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Comparaison de régions

Analyst Opinion

The eServices market in Italy is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Italy have shifted towards digitalization and convenience, leading to an increased demand for eServices. Consumers are increasingly looking for online solutions that can save them time and effort. This has resulted in a growing demand for e-commerce platforms, online banking services, and digital entertainment platforms. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices, as people have been forced to rely on digital solutions for work, shopping, and entertainment. Trends in the market indicate that the eServices sector in Italy is expanding rapidly. E-commerce platforms have experienced significant growth, with more consumers opting for online shopping due to the convenience and variety of products available. Online banking services have also gained popularity, as customers prefer the ease and accessibility of managing their finances digitally. Furthermore, digital entertainment platforms such as streaming services have seen a surge in subscribers, as people seek entertainment options from the comfort of their homes. Local special circumstances in Italy have contributed to the growth of the eServices market. Italy has a high smartphone penetration rate, with a large portion of the population owning smartphones. This has facilitated the adoption of eServices, as people can access online platforms and services easily. Additionally, the Italian government has implemented initiatives to promote digitalization and support the growth of the eServices sector. These initiatives include investment in digital infrastructure and the development of policies to encourage the adoption of eServices. Underlying macroeconomic factors have also played a role in the development of the eServices market in Italy. The country has a strong internet infrastructure, enabling widespread access to online services. Furthermore, Italy has a well-developed financial system, which has facilitated the growth of online banking services. The country's high level of education and technological literacy among its population has also contributed to the adoption of eServices. In conclusion, the eServices market in Italy is experiencing significant growth and development. Changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors have all contributed to the expansion of the eServices sector. As digitalization continues to advance, the eServices market in Italy is expected to further evolve and thrive.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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