Event Tickets - Serbia

Serbia

Revenue in the Event Tickets market is projected to reach €22.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.15%, resulting in a projected market volume of €24.45m by 2028.
The Music Events market has a projected market volume of €11.49m in 2024.
In global comparison, most revenue will be generated in the United States (€33,280.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €45.61 in 2024.
In the Event Tickets market, the number of users is expected to amount to 510.2k users by 2028.
User penetration in the Event Tickets market will be at 7.2% in 2024.

Key regions: Germany, India, China, Europe, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Event Tickets market in Serbia is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in the Event Tickets market in Serbia have shifted towards experiences and live entertainment. Customers are increasingly seeking out unique and memorable experiences, and attending events such as concerts, sports matches, and cultural performances is seen as a way to fulfill this desire. The demand for event tickets has therefore increased as customers prioritize attending live events over other forms of entertainment. Trends in the market also play a role in the development of the Event Tickets market in Serbia. The rise of social media and online platforms has made it easier for customers to discover and purchase event tickets. Online ticketing platforms provide a convenient and efficient way for customers to browse and buy tickets, eliminating the need to visit physical ticket offices. This has contributed to the growth of the market as it has become more accessible and convenient for customers to purchase event tickets. Local special circumstances in Serbia have also influenced the development of the Event Tickets market. The country has a rich cultural heritage and a vibrant arts and entertainment scene. Serbia hosts numerous festivals, concerts, and sporting events throughout the year, attracting both local and international audiences. This cultural vibrancy and the diverse range of events available have contributed to the growth of the Event Tickets market in Serbia. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in Serbia. The country has experienced economic growth in recent years, leading to an increase in disposable income for many individuals. This has allowed more people to afford event tickets and participate in the live entertainment scene. Additionally, the tourism industry in Serbia has also been growing, attracting visitors who are interested in attending local events. The combination of economic growth and increased tourism has further fueled the demand for event tickets in the country. Overall, the Event Tickets market in Serbia is developing due to customer preferences for experiences, the rise of online ticketing platforms, the country's vibrant arts and entertainment scene, and the positive macroeconomic factors. As these factors continue to drive growth, the market is expected to expand further in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.