Market Insights Digital eServices Online Education

Online Learning Platforms - Serbia

Serbia

Revenue in the Online Learning Platforms market is projected to reach €15.62m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.97%, resulting in a projected market volume of €18.25m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 575.5k users by 2028.
User penetration will be 6.6% in 2024 and is expected to hit 8.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €34.77.
In global comparison, most revenue will be generated in China (€37,250.00m in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Monnaie

Analyst Opinion

The Online Learning Platforms market in Serbia is experiencing significant growth and development, driven by several key factors.

Customer preferences: In Serbia, there is a growing demand for online learning platforms due to the convenience and flexibility they offer. Students and professionals are increasingly turning to these platforms to acquire new skills, enhance their knowledge, and improve their career prospects. Online learning platforms provide a wide range of courses and programs that can be accessed from anywhere and at any time, allowing individuals to learn at their own pace and according to their own schedule. This flexibility is particularly appealing to busy professionals who may not have the time to attend traditional classroom-based courses.

Trends in the market: One of the key trends in the Online Learning Platforms market in Serbia is the increasing popularity of language learning courses. Serbia is a multilingual country, with Serbian being the official language. However, there is a growing interest among the population to learn other languages, such as English, German, and French, to enhance their job prospects and expand their horizons. Online learning platforms offer a wide range of language courses, making it easier for individuals to learn a new language at their own pace and from the comfort of their own homes. Another trend in the market is the rising demand for technical and IT-related courses. With the rapid advancement of technology and the increasing digitalization of various industries, there is a growing need for individuals with technical skills. Online learning platforms provide a convenient and cost-effective way for individuals to acquire these skills and stay up to date with the latest technological developments.

Local special circumstances: Serbia has a relatively young population, with a high percentage of students and young professionals. This demographic factor contributes to the growing demand for online learning platforms, as younger individuals are more tech-savvy and comfortable with digital learning methods. Additionally, the cost of traditional education in Serbia can be quite high, making online learning platforms a more affordable alternative for many individuals.

Underlying macroeconomic factors: The Online Learning Platforms market in Serbia is also influenced by macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and a higher willingness to invest in personal development and education. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms, as traditional educational institutions were forced to switch to remote learning methods. This shift has further boosted the demand for online learning platforms in Serbia. In conclusion, the Online Learning Platforms market in Serbia is witnessing significant growth and development due to customer preferences for convenience and flexibility, the increasing demand for language and technical courses, the young demographic, and favorable macroeconomic factors. As the market continues to evolve, it is expected to offer more diverse and specialized courses to cater to the needs and preferences of the Serbian population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.