Market Insights Digital eServices Event Tickets

Cinema Tickets - South Africa

South Africa

Revenue in the Cinema Tickets market is projected to reach €78.25m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.83%, resulting in a projected market volume of €87.49m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 4.8m users by 2028.
User penetration will be 7.3% in 2024 and is expected to hit 7.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €17.16.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Marché

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Analyst Opinion

The Cinema Tickets market in South Africa has been experiencing steady growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: South African consumers have shown a growing interest in cinema experiences, with an increasing number of people opting for a night out at the movies. This can be attributed to several factors, including the desire for entertainment and escapism, the popularity of big-screen blockbusters, and the improved quality of cinema technology. Additionally, the younger demographic in South Africa has shown a particular affinity for cinema, with many considering it a social activity and a way to connect with friends and peers.

Trends in the market: One of the key trends in the South African Cinema Tickets market is the rise of premium cinema experiences. Consumers are willing to pay a higher price for enhanced features such as IMAX screens, 3D technology, and luxury seating options. This trend reflects a growing demand for immersive and high-quality cinema experiences that offer a unique and memorable outing. Another notable trend is the increasing popularity of local films. South Africa has a vibrant film industry, producing a range of movies that resonate with local audiences. This has led to a surge in ticket sales for local films, as consumers show a preference for supporting homegrown talent and stories that reflect their own culture and experiences.

Local special circumstances: South Africa's diverse cultural landscape and multilingual population contribute to the unique cinema preferences in the country. Different regions within South Africa may have specific preferences for certain genres or types of films, depending on the local culture and demographics. For example, urban areas may have a higher demand for mainstream Hollywood blockbusters, while rural areas may show a preference for local films that reflect their own communities.

Underlying macroeconomic factors: The growth of the Cinema Tickets market in South Africa is also influenced by underlying macroeconomic factors. As the economy continues to develop and disposable incomes increase, more people have the means to afford cinema tickets. Additionally, the expansion of cinema chains and the opening of new multiplexes in various cities across the country have made cinema experiences more accessible to a wider audience. In conclusion, the Cinema Tickets market in South Africa is growing due to changing customer preferences, including a desire for premium cinema experiences and a preference for local films. The unique cultural landscape and diverse demographics in South Africa also contribute to the market's development. Furthermore, underlying macroeconomic factors such as rising incomes and increased accessibility to cinemas have further fueled the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.