Market Insights Advertising & Media Media Cinema

Cinema Concessions - Worldwide

Worldwide

Revenue in the Cinema Concessions market market worldwide is projected to reach €34.03bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.75%, leading to a projected market volume of €42.91bn by 2029.
By 2029, the number of viewers in the Cinema Concessions market market is anticipated to total 1.9bn users.
User penetration is forecasted to be 21.6% in 2024, with an increase to 24.1% expected by 2029.
The average revenue per viewer is projected to be €20.34.
In a global context, the highest revenue is anticipated to be generated the United States, amounting to €9,166.00m in 2024.
As the global cinema industry rebounds, innovative concession offerings in the United States are increasingly enhancing the overall moviegoing experience.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Worldwide is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers are increasingly seeking a complete entertainment experience when they visit cinemas. They are looking for more than just watching a movie; they want to indulge in a range of food and beverage options. This has led to a rise in demand for cinema concessions, as customers enjoy the convenience and variety of snacks and drinks available at theaters. Additionally, with the increasing popularity of streaming services, cinemas are focusing on providing unique and immersive experiences to attract customers.

Trends in the market: One of the key trends in the cinema concessions market is the expansion of food and beverage offerings. Cinemas are now offering a wide range of options, including gourmet popcorn, artisanal chocolates, and craft cocktails. This trend is driven by the desire to provide customers with a unique and memorable experience, as well as to increase revenue streams. In addition, cinemas are partnering with local restaurants and food vendors to offer a wider selection of food and beverage options, catering to diverse customer preferences. Another trend in the market is the integration of technology. Cinemas are adopting digital menu boards and self-service kiosks to streamline the ordering process and enhance the customer experience. This allows customers to easily browse through the menu, customize their orders, and make payments without the need for long queues. Furthermore, cinemas are leveraging data analytics to gain insights into customer preferences and tailor their concessions offerings accordingly.

Local special circumstances: In certain regions, cultural preferences and local cuisines play a significant role in shaping the cinema concessions market. For example, in Asian countries like China and Japan, there is a strong demand for traditional snacks such as dumplings and sushi, which are often offered alongside more conventional cinema snacks. Additionally, in countries with a strong coffee culture, cinemas are partnering with popular coffee chains to offer specialty coffee drinks to customers.

Underlying macroeconomic factors: The growth of the cinema concessions market is also influenced by underlying macroeconomic factors. Rising disposable incomes and urbanization in many countries have led to an increase in leisure spending, including visits to cinemas. Additionally, the growth of the middle class in emerging economies has created a larger customer base for cinema concessions. Furthermore, the increasing popularity of international films and the expansion of cinema chains in developing markets have contributed to the growth of the cinema concessions market. In conclusion, the Cinema Concessions market in Worldwide is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. Customers are seeking a complete entertainment experience and cinemas are responding by expanding their food and beverage offerings. The integration of technology and the influence of local cuisines are also shaping the market. Moreover, underlying macroeconomic factors such as rising disposable incomes and urbanization are driving the growth of the cinema concessions market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.