Market Insights Digital eServices Event Tickets

Cinema Tickets - New Zealand

New Zealand

Revenue in the Cinema Tickets market is projected to reach €41.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.33%, resulting in a projected market volume of €43.61m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 0.7m users by 2028.
User penetration will be 13.8% in 2024 and is expected to hit 13.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €60.08.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in New Zealand has been experiencing steady growth in recent years, driven by a combination of customer preferences and underlying macroeconomic factors.

Customer preferences: New Zealanders have shown a growing interest in cinema entertainment, with a preference for watching movies on the big screen. This trend can be attributed to the immersive experience that cinemas offer, allowing viewers to escape from their daily routines and enjoy high-quality audiovisual presentations. Additionally, the popularity of blockbuster movies and the anticipation surrounding their release contribute to the demand for cinema tickets.

Trends in the market: One notable trend in the Cinema Tickets market in New Zealand is the increasing adoption of advanced technologies in cinemas. The introduction of 3D and IMAX screens has enhanced the cinematic experience, attracting a larger audience and driving ticket sales. Furthermore, the rise of online ticketing platforms has made it more convenient for customers to purchase tickets, leading to increased sales and improved customer satisfaction.

Local special circumstances: New Zealand's unique geographical landscape and natural beauty have also played a role in the growth of the Cinema Tickets market. The country's stunning scenery has attracted numerous film productions, resulting in an increase in local and international movie releases. This has further fueled the demand for cinema tickets as audiences are eager to see their favorite locations on the big screen. Additionally, the presence of film festivals and events dedicated to showcasing local and international films has contributed to the overall popularity of cinema in New Zealand.

Underlying macroeconomic factors: The stable economic conditions in New Zealand have provided a favorable environment for the growth of the Cinema Tickets market. With a strong GDP growth and low unemployment rates, consumers have more disposable income to spend on leisure activities, including going to the cinema. Moreover, the government's investment in the film industry, through initiatives such as tax incentives and funding for local productions, has stimulated the growth of the market. This support has not only attracted international filmmakers to choose New Zealand as a filming location but has also encouraged the development of local talent and content, further boosting the demand for cinema tickets. In conclusion, the Cinema Tickets market in New Zealand is experiencing steady growth due to customer preferences for the immersive cinema experience, the adoption of advanced technologies, the country's unique film landscape, and favorable macroeconomic conditions. These factors have contributed to the increasing demand for cinema tickets and the overall popularity of cinema in New Zealand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.