Digital Treatment & Care - India

India

The Digital Treatment & Care market in India is projected to reach a revenue of INR €958.20m by 2024.
This indicates a positive outlook for the market segment in the country.
Furthermore, it is expected to show a compound annual growth rate (CAGR 2024-2028) of 12.34%, resulting in a projected market volume of INR €1,526.00m by 2028.
This signifies significant growth potential for the industry in the coming years.
In terms of user penetration, it is estimated that 15.45% of the population will be utilizing digital treatment and care services in 2024.
However, this number is expected to increase to 21.19% by 2028, indicating a growing adoption of these services among the Indian population.
The average revenue per user (ARPU) in the Indian market is projected to be INR €4.33.
This metric provides insights into the average spending of users in the digital treatment and care sector.
When compared globally, in the United States is anticipated to generate the highest revenue in the digital treatment and care market, reaching a staggering amount of €22,160.00m in 2024.
This highlights the dominance of the US market in this industry, both in terms of revenue and market share.
Overall, the Digital Treatment & Care market in India shows promising growth prospects, with increasing revenue, user penetration, and average revenue per user.
However, it is important to note that in the United States remains the market leader in this sector.
India's digital health market is experiencing a surge in demand for telemedicine and remote monitoring solutions, driven by the country's vast population and growing healthcare needs.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Digital Treatment & Care market in India is experiencing significant growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in India are increasingly turning to digital solutions in healthcare, seeking convenience, accessibility, and personalized services. The rising adoption of smartphones and internet connectivity has made digital treatment and care options more appealing to tech-savvy consumers. With a growing focus on preventive healthcare, there is a demand for digital tools that enable individuals to monitor and manage their health proactively.

Trends in the market: In India, there is a noticeable trend towards the use of contraception/fertility apps, online pharmacies, and smart health monitoring devices. Contraception/fertility apps are gaining popularity among women looking for natural family planning methods or assistance in conceiving. Online pharmacies are providing a convenient way for consumers to order medications and healthcare products with doorstep delivery. Smart health monitoring devices such as smart thermometers, blood glucose meters, and blood pressure monitors are empowering individuals to track their vital signs and share data with healthcare providers for remote monitoring.

Local special circumstances: India's healthcare system is characterized by a large population, diverse healthcare needs, and uneven distribution of healthcare resources. Digital treatment and care solutions are bridging the gap by reaching underserved populations in remote areas where access to traditional healthcare facilities is limited. The government's push towards digital health initiatives and telemedicine services is also creating a favorable environment for the growth of the digital treatment & care market in India.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity, coupled with the government's focus on promoting digital healthcare solutions, is driving the growth of the digital treatment & care market in India. Rising healthcare costs, changing lifestyle patterns, and the need for more efficient healthcare delivery systems are further fueling the demand for digital solutions that offer cost-effective and convenient healthcare services. As the digital infrastructure continues to improve and regulatory frameworks evolve to support digital health innovations, the market is poised for continued expansion in India.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.