Digital Care Management - India

  • India
  • The Digital Care Management market in India is expected to witness significant growth in the coming years.
  • According to projections, the market is expected to reach a revenue of INR €600.60m by 2024.
  • This indicates a promising growth potential for the industry in the country.
  • Furthermore, the market is anticipated to experience a steady annual growth rate (CAGR 2024-2028) of 10.56%.
  • If this growth trend continues, the projected market volume is estimated to reach INR €897.30m by 2028.
  • This demonstrates the increasing demand for digital care management solutions among Indian consumers.
  • In terms of user penetration, it is predicted to be 16.21% in 2024 and is expected to rise to 22.01% by 2028.
  • This indicates a growing adoption of digital care management services among the population, highlighting the potential for market expansion.
  • The average revenue per user (ARPU) in India is projected to amount to INR €2.59.
  • This figure provides insights into the average amount spent by users on digital care management services, indicating the market's revenue potential.
  • When comparing the global market, it is noteworthy that in the United States is expected to generate the highest revenue in the Digital Care Management market, reaching €17,630.00m in 2024.
  • This emphasizes the dominance of the United States in terms of market size and revenue generation.
  • Overall, the Digital Care Management market in India is poised for significant growth, with projections indicating a positive trajectory in terms of revenue, user penetration, and market volume.
  • The country's increasing adoption of digital care management services presents opportunities for both domestic and international players to capitalize on this emerging market segment.
  • India is experiencing a surge in the adoption of digital care management solutions, revolutionizing the healthcare landscape.

Key regions: Italy, Japan, United Kingdom, France, Asia

Comparaison de régions

Analyst Opinion

The Digital Care Management market in India is experiencing significant growth, driven by various factors such as increasing internet penetration, rising healthcare awareness, and the convenience offered by digital healthcare solutions.

Customer preferences:
Customers in India are increasingly turning to online pharmacy platforms for the convenience of ordering medications from the comfort of their homes. Medication checker apps are also gaining popularity as people become more conscious about potential drug interactions and side effects. Additionally, contraception and fertility apps are seeing increased adoption as they provide a discreet and convenient way for individuals to manage their reproductive health.

Trends in the market:
In India, the Digital Care Management market is witnessing a surge in investment and innovation, with a growing number of startups entering the space to cater to the evolving healthcare needs of the population. Online pharmacy platforms are expanding their product offerings and delivery networks to reach more customers across the country. Medication checker apps are incorporating advanced algorithms and features to provide personalized medication recommendations. Contraception and fertility apps are leveraging data analytics and AI to offer insights into menstrual cycles, ovulation tracking, and fertility planning.

Local special circumstances:
India's vast and diverse population, coupled with disparities in access to healthcare services, presents both challenges and opportunities for the Digital Care Management market. While urban areas are witnessing rapid adoption of digital healthcare solutions, rural regions still face barriers such as limited internet connectivity and awareness about these platforms. Cultural norms and societal taboos around topics like contraception and fertility also influence the uptake of related apps in different parts of the country.

Underlying macroeconomic factors:
The rapid digital transformation taking place in India, supported by government initiatives such as Digital India and the National Health Policy, is creating a conducive environment for the growth of the Digital Care Management market. Increasing disposable incomes, changing lifestyles, and the rising burden of chronic diseases are driving demand for convenient and affordable healthcare solutions. Moreover, the COVID-19 pandemic has further accelerated the shift towards digital health services, making telemedicine and online pharmacies mainstream options for many consumers in India.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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