eServices - India

  • India
  • Revenue in the eServices market is projected to reach €10.98bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 15.41%, resulting in a projected market volume of €19.48bn by 2028.
  • The Online Education market is expected to show a revenue growth of 13.4% in 2025.
  • The Online Education market has a projected market volume of €6.22bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€138,500.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €263.70 in 2024.
  • In the Online Education market, the number of users is expected to amount to 287.6m users by 2028.
  • User penetration in the Online Education market will be at 13.2% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Comparaison de régions

Analyst Opinion

The eServices market in India is experiencing significant growth and development, driven by various factors such as increasing internet penetration, smartphone adoption, and government initiatives to promote digitalization.

Customer preferences:
Indian consumers are increasingly embracing eServices due to their convenience, accessibility, and time-saving benefits. With the rapid expansion of internet connectivity and the availability of affordable smartphones, more people are accessing eServices through mobile apps and websites. This has led to a surge in demand for online shopping, food delivery, ride-hailing services, and digital entertainment platforms.

Trends in the market:
One of the key trends in the eServices market in India is the rise of e-commerce. With a large population and a growing middle class, there is a huge potential for online retail in the country. E-commerce platforms are offering a wide range of products at competitive prices, along with attractive discounts and cashback offers, which are driving consumer adoption. Additionally, the COVID-19 pandemic has further accelerated the shift towards online shopping as people prefer to avoid crowded places and maintain social distancing. Another trend in the eServices market is the increasing popularity of food delivery services. Online food delivery platforms have gained traction in India, offering a wide variety of cuisines and the convenience of doorstep delivery. The demand for food delivery services has been fueled by urbanization, changing lifestyles, and the preference for ready-to-eat meals. The availability of multiple options, quick delivery, and attractive discounts have made online food delivery a preferred choice for many consumers. Digital payments are also witnessing significant growth in India. The government's push towards a cashless economy and the availability of digital payment platforms have led to a surge in online transactions. With the introduction of Unified Payments Interface (UPI), consumers can easily make payments through their smartphones, leading to a decline in cash transactions. This trend is expected to continue as more people become comfortable with digital payments and merchants increasingly adopt digital payment solutions.

Local special circumstances:
India's diverse population and cultural preferences have shaped the eServices market in unique ways. Regional preferences for certain types of eServices, such as food delivery or online shopping, vary across different states and cities. Companies operating in the eServices market need to understand and cater to these local preferences to be successful. Additionally, the vast rural population in India presents both opportunities and challenges for eServices providers. While rural areas have lower internet penetration rates, there is a growing demand for eServices in these areas. Companies that can effectively target and serve the rural population have the potential to tap into a large untapped market.

Underlying macroeconomic factors:
India's growing economy, rising disposable incomes, and increasing urbanization are key macroeconomic factors driving the growth of the eServices market. As more people move to urban areas and join the middle class, their purchasing power and demand for eServices increase. Additionally, government initiatives such as Digital India and Make in India have played a crucial role in promoting digitalization and attracting investments in the eServices sector. These initiatives have created an enabling environment for eServices companies to thrive and expand their operations in India. In conclusion, the eServices market in India is witnessing rapid growth and development driven by increasing internet penetration, smartphone adoption, and government initiatives. Customer preferences for convenience and accessibility, along with local special circumstances and macroeconomic factors, are shaping the market trends in the country. As the eServices market continues to evolve, companies need to understand and adapt to the unique preferences and requirements of Indian consumers to capitalize on the opportunities presented by this growing market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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