Non-Alcoholic Drinks - Spain

The Non-Alcoholic Drinks market in Spain has been experiencing significant growth in recent years.

Customer preferences: Spanish consumers have been increasingly opting for healthier beverage options, which has led to a rise in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the negative health effects of sugary and alcoholic beverages. As a result, there has been a surge in the consumption of non-alcoholic alternatives such as flavored water, functional beverages, and natural fruit juices.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Spain is the rising popularity of functional beverages. Consumers are seeking beverages that offer additional health benefits, such as improved digestion, increased energy, and enhanced immunity. This has led to the introduction of a wide range of functional beverages in the market, including probiotic drinks, herbal teas, and vitamin-infused waters. Another trend in the market is the increasing demand for natural and organic beverages. Spanish consumers are becoming more conscious of the ingredients used in their drinks and are opting for products that are free from artificial additives and preservatives. This has led to the emergence of a number of organic and natural beverage brands in the market, offering products made from high-quality, locally-sourced ingredients.

Local special circumstances: Spain is known for its rich culinary traditions and vibrant food culture. This has had a significant influence on the non-alcoholic drinks market, with consumers seeking beverages that complement their meals and enhance their dining experiences. As a result, there has been a rise in the demand for premium and gourmet non-alcoholic drinks, such as artisanal sodas, craft mocktails, and specialty coffees. Furthermore, Spain has a strong café culture, with coffee being a popular beverage choice for many Spaniards. This has led to the development of a thriving coffee market, with a wide variety of non-alcoholic coffee-based drinks available, including iced coffees, flavored lattes, and cold brews. The growing popularity of these beverages has contributed to the overall growth of the non-alcoholic drinks market in the country.

Underlying macroeconomic factors: The growth of the non-alcoholic drinks market in Spain can also be attributed to favorable macroeconomic conditions. The country has experienced a period of economic stability and growth, which has resulted in increased disposable incomes and consumer spending. This has allowed consumers to indulge in premium and healthier beverage options, driving the demand for non-alcoholic drinks. Additionally, Spain is a popular tourist destination, attracting millions of visitors each year. The tourism industry plays a significant role in driving the demand for non-alcoholic drinks, as tourists seek to explore the local cuisine and experience the country's food and beverage culture. This has created opportunities for both domestic and international non-alcoholic beverage brands to expand their presence in the Spanish market. In conclusion, the Non-Alcoholic Drinks market in Spain is experiencing growth due to changing customer preferences towards healthier options, the emergence of functional and natural beverages, local special circumstances such as the culinary traditions and café culture, and favorable macroeconomic conditions.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.