Ready-to-Drink (RTD) Coffee - Spain

The Ready-to-Drink (RTD) Coffee market in Spain has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the RTD Coffee market in Spain is the changing preferences of consumers. Increasingly busy lifestyles and a growing demand for convenience have led to a shift in consumer behavior towards on-the-go products. RTD Coffee offers a quick and convenient option for consumers who are looking for a caffeine boost without the need for brewing or preparation. Additionally, the younger generation, in particular, is more inclined towards trying new and innovative flavors, which has further fueled the demand for RTD Coffee in Spain.

Trends in the market: The RTD Coffee market in Spain has witnessed a surge in product innovation and diversification. Manufacturers are constantly introducing new flavors and variants to cater to the evolving preferences of consumers. Additionally, there has been a growing emphasis on the use of natural and organic ingredients, as consumers are becoming more health-conscious. This has led to the introduction of RTD Coffee products that are low in sugar and contain fewer artificial additives. Another notable trend in the market is the increasing popularity of premium and specialty RTD Coffee products. Spanish consumers are willing to pay a premium for high-quality and unique coffee experiences. This has led to the emergence of niche brands and artisanal coffee products in the market. Furthermore, the rise of coffee culture in Spain has also contributed to the growth of the RTD Coffee market, as consumers seek to replicate the café experience at home or on-the-go.

Local special circumstances: Spain has a strong coffee culture, with coffee being an integral part of the daily routine for many Spaniards. The country is known for its café culture, with numerous coffee shops and cafeterias spread across cities and towns. This cultural affinity towards coffee has created a favorable environment for the growth of the RTD Coffee market. Additionally, Spain is a popular tourist destination, attracting millions of visitors each year. Tourists, especially those from countries with a strong coffee culture, often seek familiar coffee options while traveling, which has further boosted the demand for RTD Coffee in the country.

Underlying macroeconomic factors: The improving economic conditions in Spain have also played a role in the growth of the RTD Coffee market. As the country recovers from the economic downturn, consumers have more disposable income to spend on convenience products like RTD Coffee. Moreover, the increasing urbanization and a rise in the number of working professionals have contributed to the demand for on-the-go products, further driving the growth of the RTD Coffee market. In conclusion, the Ready-to-Drink (RTD) Coffee market in Spain is experiencing growth due to changing customer preferences, including a desire for convenience and a willingness to try new flavors. The market is characterized by product innovation, premium offerings, and a strong coffee culture. The improving economic conditions and urbanization in Spain have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.