Soft Drinks - Spain

The Soft Drinks market in Spain has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Soft Drinks market in Spain have shifted towards healthier options, with consumers increasingly opting for low-sugar and natural beverages. This trend is in line with global market developments, as consumers become more health-conscious and seek out products that align with their wellness goals. As a result, there has been a growing demand for products such as flavored water, herbal teas, and natural fruit juices. In addition to healthier options, convenience is also an important factor for customers in Spain. With busy lifestyles and a desire for on-the-go solutions, there has been an increase in demand for ready-to-drink beverages and single-serve packaging. This trend reflects a broader global shift towards convenience and portability in the Soft Drinks market. The Soft Drinks market in Spain is also influenced by local special circumstances. Spain has a strong café culture, with coffee being a popular beverage choice for many consumers. However, there has been a growing interest in alternative beverages such as iced coffee and specialty tea, which cater to changing consumer preferences. This diversification of the market has created opportunities for new players and innovative products. Furthermore, Spain is known for its warm climate and tourism industry, which has a significant impact on the Soft Drinks market. The demand for refreshing beverages such as carbonated drinks, energy drinks, and sports drinks is higher during the summer months and in tourist hotspots. This seasonality and geographical variation in demand contribute to the overall dynamics of the market. Underlying macroeconomic factors also play a role in shaping the Soft Drinks market in Spain. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has positively impacted the Soft Drinks market, as consumers have more purchasing power and are willing to spend on premium and innovative products. In conclusion, the Soft Drinks market in Spain is evolving to meet changing customer preferences and local special circumstances. Healthier options and convenience are key drivers of growth, while the café culture and tourism industry contribute to market dynamics. The overall positive macroeconomic environment further supports the growth of the Soft Drinks market in Spain.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.