Soft Drinks - Tunisia

The Soft Drinks market in Tunisia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Tunisia have shifted towards healthier beverage options, with consumers becoming more conscious about their health and wellness. This has led to a growing demand for low-sugar and natural ingredient soft drinks, such as fruit juices, flavored water, and herbal teas. In addition, there is a rising interest in functional beverages that offer specific health benefits, such as energy drinks and sports drinks. This shift in consumer preferences is in line with global trends, as people worldwide are becoming more health-conscious and seeking out healthier alternatives to traditional soft drinks. One of the key trends in the Soft Drinks market in Tunisia is the increasing popularity of local and artisanal products. Consumers are showing a growing preference for beverages that are made using traditional methods and locally sourced ingredients. This trend is driven by a desire to support local businesses and promote sustainability. As a result, there has been a rise in the number of small-scale soft drink producers in Tunisia, offering unique and high-quality products that cater to the preferences of the local population. Another trend in the market is the growing demand for convenience and on-the-go consumption. Busy lifestyles and the increasing number of working professionals have led to a rise in the consumption of ready-to-drink beverages, such as canned and bottled soft drinks. This trend is not unique to Tunisia, as it is observed worldwide. However, it is particularly relevant in Tunisia due to the country's hot climate and the need for refreshing beverages throughout the day. Local special circumstances in Tunisia also contribute to the development of the Soft Drinks market. The country has a strong agricultural sector, which provides a steady supply of fresh fruits and herbs that can be used in the production of soft drinks. This availability of local ingredients allows producers to create unique and authentic flavors that appeal to the Tunisian market. Additionally, Tunisia has a growing tourism industry, with an increasing number of international visitors. This presents an opportunity for soft drink producers to cater to the preferences of tourists by offering a wide range of beverages that showcase the local culture and flavors. Underlying macroeconomic factors, such as population growth, urbanization, and rising disposable incomes, also play a role in the development of the Soft Drinks market in Tunisia. As the population continues to grow and more people move to urban areas, the demand for soft drinks is expected to increase. Additionally, rising disposable incomes allow consumers to allocate a larger portion of their budgets to non-essential items, including soft drinks. These factors create a favorable environment for the growth of the Soft Drinks market in Tunisia. In conclusion, the Soft Drinks market in Tunisia is developing in response to changing customer preferences, emerging trends, and local special circumstances. The shift towards healthier beverage options, the popularity of local and artisanal products, and the demand for convenience and on-the-go consumption are driving the growth of the market. Local agricultural resources, the tourism industry, and underlying macroeconomic factors also contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.