Soft Drinks - Fiji

The Soft Drinks market in Fiji has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Fijian consumers are increasingly seeking healthier beverage options, which has led to a rise in demand for low-sugar and natural soft drinks. This shift in consumer preferences can be attributed to growing health consciousness and awareness of the negative effects of excessive sugar consumption. As a result, soft drink companies in Fiji have introduced a range of healthier alternatives, including sugar-free and fruit-infused beverages, to cater to this demand.

Trends in the market: One notable trend in the Soft Drinks market in Fiji is the increasing popularity of locally sourced and produced beverages. Fijian consumers have shown a preference for products that are made using local ingredients and support local businesses. This trend can be attributed to a desire for authenticity and a sense of connection to the local community. Soft drink companies in Fiji have responded to this trend by sourcing ingredients locally and highlighting their use of local produce in their marketing campaigns. Another trend in the market is the growing popularity of functional beverages. Fijian consumers are increasingly seeking beverages that offer additional health benefits, such as enhanced hydration or improved digestion. Soft drink companies in Fiji have responded to this trend by introducing functional beverages that contain added vitamins, minerals, and other beneficial ingredients. This trend is driven by the global rise in health and wellness consciousness, as well as the increasing availability of functional beverages in other markets.

Local special circumstances: Fiji's unique geography and climate have also influenced the Soft Drinks market in the country. The tropical climate and abundance of fresh fruits in Fiji have led to a strong demand for fruit-based soft drinks. Local soft drink companies have capitalized on this demand by producing beverages that feature tropical fruits, such as pineapple, mango, and coconut. These fruit-based soft drinks have become popular among both locals and tourists, contributing to the overall growth of the market.

Underlying macroeconomic factors: The growing tourism industry in Fiji has also had a significant impact on the Soft Drinks market. As the number of tourists visiting Fiji increases, so does the demand for soft drinks. Tourists often seek out local beverages as part of their cultural experience, driving the demand for locally produced soft drinks. Additionally, the tourism industry has led to an increase in disposable income among Fijians, allowing them to spend more on non-essential items such as soft drinks. In conclusion, the Soft Drinks market in Fiji is experiencing growth due to changing customer preferences towards healthier options, the popularity of locally sourced and produced beverages, and the influence of the tourism industry. Soft drink companies in Fiji have adapted to these trends by introducing healthier alternatives, sourcing local ingredients, and producing functional beverages. The unique geography and climate of Fiji have also contributed to the growth of the market, with fruit-based soft drinks becoming particularly popular.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.