Juices - Fiji

The Juices market in Fiji has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Fijian consumers have shown a growing preference for healthier beverage options, including juices. This shift in consumer behavior can be attributed to increasing awareness about the health benefits of consuming natural fruit juices. Customers are increasingly seeking out juices that are made from fresh fruits and do not contain added sugars or artificial ingredients. Additionally, there is a growing demand for organic and locally sourced juices, as consumers prioritize sustainability and supporting local businesses.

Trends in the market: One of the key trends in the Juices market in Fiji is the rise of functional juices. These are juices that are fortified with additional nutrients and ingredients to provide specific health benefits. Functional juices, such as those enriched with vitamins, minerals, and antioxidants, are gaining popularity among health-conscious consumers who are looking for ways to boost their immune system and improve overall well-being. Another trend in the market is the increasing popularity of exotic fruit juices. Fiji is known for its abundant tropical fruits, and consumers are eager to explore new and unique flavors. Exotic fruit juices, such as pineapple, mango, and passion fruit, are becoming more readily available and are being embraced by consumers who want to experience the taste of the islands.

Local special circumstances: Fiji's tropical climate and fertile soil make it an ideal location for fruit cultivation. The country is known for its high-quality fruits, including pineapples, papayas, and coconuts. This abundance of fresh produce allows local juice manufacturers to source their ingredients locally, ensuring freshness and supporting the local economy. Furthermore, Fiji has a strong tourism industry, with visitors from around the world flocking to its pristine beaches and lush landscapes. This has created a demand for locally produced juices that showcase the unique flavors of the islands. Hotels, resorts, and restaurants often feature Fijian juices on their menus, providing a platform for local juice brands to reach a wider audience.

Underlying macroeconomic factors: The growing Juices market in Fiji is also influenced by broader macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. As a result, people have more purchasing power and are willing to spend on premium and healthier beverage options like juices. Additionally, the government of Fiji has been actively promoting the agricultural sector, including fruit cultivation. This support has resulted in increased fruit production and improved supply chains, making it easier for juice manufacturers to source local ingredients. The government's focus on sustainable agriculture and supporting local businesses has also contributed to the growth of the Juices market. In conclusion, the Juices market in Fiji is experiencing growth due to changing customer preferences towards healthier options, the rise of functional and exotic fruit juices, local special circumstances such as abundant tropical fruits and a strong tourism industry, and underlying macroeconomic factors such as increasing disposable income and government support for the agricultural sector.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.