Bottled Water - Fiji

The Bottled Water market in Fiji has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Fijian consumers are increasingly opting for bottled water as their beverage of choice due to concerns about the safety and quality of tap water. This shift in consumer preferences is driven by a desire for convenience and a perception that bottled water is a healthier alternative. Additionally, the tourism industry in Fiji plays a significant role in driving demand for bottled water, as tourists often prefer to drink bottled water to ensure their health and safety while traveling.

Trends in the market: One of the key trends in the bottled water market in Fiji is the growing demand for premium and functional bottled water products. Consumers are willing to pay a premium for bottled water that offers additional health benefits, such as enhanced hydration or added vitamins and minerals. This trend is driven by a growing focus on health and wellness among consumers, as well as an increasing awareness of the importance of hydration. Another trend in the market is the rise of sustainable packaging options. With increasing concerns about plastic waste and its impact on the environment, consumers are becoming more conscious of the packaging used for bottled water. As a result, there is a growing demand for bottled water products that are packaged in environmentally friendly materials, such as biodegradable or recyclable packaging.

Local special circumstances: The unique geography of Fiji, with its abundance of natural springs and pristine water sources, has contributed to the growth of the bottled water market. Fiji is known for its high-quality water, which is sourced from underground aquifers and filtered through volcanic rocks. This natural advantage has positioned Fiji as a premium bottled water brand, both domestically and internationally. Furthermore, the tourism industry in Fiji has played a significant role in driving the demand for bottled water. Fiji is a popular tourist destination, attracting visitors from around the world who often prefer to drink bottled water for safety and health reasons. The tourism industry has created a strong market for bottled water, with hotels, resorts, and restaurants catering to the needs of tourists.

Underlying macroeconomic factors: The growing middle class and increasing disposable income in Fiji have also contributed to the growth of the bottled water market. As consumers have more purchasing power, they are able to afford bottled water as a daily beverage choice. This has created a larger consumer base for bottled water companies and has fueled the market growth. In conclusion, the Bottled Water market in Fiji has experienced significant growth due to changing customer preferences, emerging trends, and local special circumstances. The shift towards bottled water as a preferred beverage choice, the demand for premium and functional products, the focus on sustainable packaging, and the unique geography of Fiji have all contributed to the growth of the market. Additionally, the tourism industry and the growing middle class have played a significant role in driving the demand for bottled water in Fiji.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.