Home Décor - Tunisia

Tunisia

In Tunisia, the revenue in the Home Décor market Segment reaches €139.50m in 2024.
It is projected to experience an annual growth rate of 1.26% (CAGR 2024-2029).
When compared to the global market, in the United States generates the highest revenue with €32,520m in 2024.
Looking at the per person revenue, in relation to the total population, in Tunisia generates €11.10 in 2024.
Tunisia's home décor market is embracing a blend of traditional Tunisian craftsmanship with contemporary design elements.

Key regions: India, France, United States, Canada, Denmark

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Home Décor market in Tunisia is experiencing significant growth and development. Customer preferences are shifting towards more modern and contemporary designs, with a focus on functionality and practicality. There is also a growing demand for eco-friendly and sustainable home décor products.

Customer preferences: In recent years, Tunisian consumers have shown a strong preference for modern and contemporary home décor styles. This can be attributed to the influence of global design trends and the increasing exposure to international brands and products. Customers are looking for sleek and minimalist designs that can seamlessly integrate into their homes. Additionally, there is a growing demand for functional and practical home décor items that can serve multiple purposes.

Trends in the market: One of the key trends in the Tunisian Home Décor market is the increasing demand for eco-friendly and sustainable products. Consumers are becoming more conscious of the environmental impact of their purchases and are actively seeking out products that are made from sustainable materials and produced using environmentally friendly processes. This trend is driving innovation in the market, with companies introducing new eco-friendly materials and production techniques. Another trend in the market is the rise of online shopping for home décor products. Tunisian consumers are increasingly turning to online platforms to purchase home décor items due to the convenience and wide selection available. This trend is also driven by the COVID-19 pandemic, which has led to an increased reliance on e-commerce.

Local special circumstances: Tunisia has a rich cultural heritage and a strong tradition of craftsmanship. This has led to a demand for locally made and artisanal home décor products. Tunisian consumers appreciate the unique and handmade nature of these products, which often feature traditional motifs and techniques. This demand for locally made products has created opportunities for small-scale artisans and craftsmen to thrive in the market.

Underlying macroeconomic factors: The Tunisian economy has been experiencing steady growth in recent years, which has contributed to the development of the Home Décor market. Rising disposable incomes and an expanding middle class have increased consumer purchasing power, allowing more people to invest in home décor products. Additionally, the government has implemented policies to promote the growth of the manufacturing sector, which has led to the establishment of new home décor companies and the creation of jobs. In conclusion, the Home Décor market in Tunisia is undergoing significant growth and development. Customer preferences are shifting towards modern and contemporary designs, with a focus on functionality and sustainability. The rise of online shopping and the demand for locally made products are also shaping the market. These trends are supported by underlying macroeconomic factors, such as rising disposable incomes and government policies to promote the manufacturing sector.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.