Bedroom Furniture - Tunisia

Tunisia

In Tunisia, the revenue generated in the Bedroom Furniture market in 2024 amounts to €121.60m.
It is anticipated that the market will experience an annual growth rate of 3.50% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this segment, reaching €38,040m in 2024.
In terms of per person revenues, the figure stands at €9.68 in 2024.
Tunisia's bedroom furniture market is witnessing a surge in demand for contemporary designs reflecting the nation's evolving taste and modern lifestyles.

Key regions: Denmark, Germany, China, United States, Worldwide

Definition:

The Bedroom Furniture segment refers to those movable objects that are designed to be used in a bedroom, which is typically a space used for sleeping, dressing, and storage. It includes items such as beds, dressers, nightstands, and wardrobes, which are intended to make the room comfortable, functional, and aesthetically pleasing.

Structure:

The Bedroom Furniture segment is divided into four subsegments:

The Beds subsegment refers to furniture designed primarily for sleeping, which typically consist of a frame and mattress. This subsegment focuses on the frame and covers additional elements such as headboards, footboards, or storage drawers.
The Mattress subsegment refers to the long rectangular pad that is placed on top of a bed frame and is used to provide a comfortable sleeping surface. Mattresses come in a wide variety of sizes, from twin to king, and levels of firmness to suit individual preferences.
The Closets, Nightstands, & Dressers subsegment includes a range of storage furniture designed for bedrooms. These pieces are used to store and organize clothing, linens, and personal items, providing both functional and aesthetic value to the space.
The Bedding subsegment refers to products designed to enhance the comfort and functionality of a bed, including sheets, blankets, comforters, pillows, and mattress toppers. These products are available in a range of materials, styles, and sizes to suit individual preferences and needs.

Additional Information:

The Bedroom Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Bedroom Furniture market in Tunisia has been experiencing steady growth in recent years, driven by changing customer preferences and underlying macroeconomic factors.

Customer preferences: In Tunisia, customers have been increasingly inclined towards purchasing bedroom furniture that combines functionality with aesthetic appeal. They are looking for furniture pieces that not only serve their practical needs but also enhance the overall ambience of their bedrooms. As a result, there has been a growing demand for stylish and contemporary bedroom furniture designs in the market. Customers are also showing a preference for furniture made from sustainable materials, reflecting their growing environmental consciousness.

Trends in the market: One of the key trends in the Bedroom Furniture market in Tunisia is the rising popularity of modular furniture. Modular furniture allows customers to customize their bedroom layouts according to their specific needs and available space. This flexibility and versatility have made modular furniture a sought-after choice among customers. Additionally, there has been a surge in demand for multifunctional furniture pieces that serve multiple purposes, such as beds with built-in storage or desks. Another trend in the market is the increasing adoption of online shopping. With the growth of e-commerce platforms, customers in Tunisia now have easy access to a wide range of bedroom furniture options from both local and international brands. Online shopping offers convenience and allows customers to compare prices and read reviews before making a purchase. This trend has significantly expanded the reach of the Bedroom Furniture market in Tunisia and has contributed to its growth.

Local special circumstances: Tunisia has a young population, with a significant portion of the population being millennials. This demographic group values individuality and self-expression, which is reflected in their choices of bedroom furniture. They are more likely to opt for unique and personalized designs that reflect their personal style. This preference for individuality has created opportunities for local artisans and small-scale furniture manufacturers who can offer customized and handcrafted furniture pieces.

Underlying macroeconomic factors: The growth of the Bedroom Furniture market in Tunisia can also be attributed to the country's improving economic conditions. Tunisia has witnessed a stable economic growth rate in recent years, which has resulted in increased disposable income among consumers. With more disposable income, customers are willing to invest in high-quality bedroom furniture that offers durability and long-term value. The government's focus on infrastructure development and urbanization has also contributed to the growth of the market, as it has led to an increase in housing construction and renovation projects. In conclusion, the Bedroom Furniture market in Tunisia is experiencing growth due to changing customer preferences, including a demand for stylish and sustainable designs. The market is also influenced by trends such as the popularity of modular furniture and the rise of online shopping. Local special circumstances, such as the preference for individuality, and underlying macroeconomic factors, including improving economic conditions, are further driving the market's growth.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.