Market Insights Consumer Food Vegetables

Fresh Vegetables - Bangladesh

Bangladesh

Revenue in the Fresh Vegetables market amounts to €15.26bn in 2024. The market is expected to grow annually by 9.72% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€92bn in 2024).
In relation to total population figures, per person revenues of €87.36 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 10.74bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 5.1% in 2025.
The average volume per person in the Fresh Vegetables market is expected to amount to 49.8kg in 2024.

Key regions: Japan, China, Spain, South Korea, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Fresh Vegetables Market in Bangladesh is witnessing subdued growth, influenced by factors such as changing consumer preferences, supply chain challenges, and seasonal variations that affect availability and pricing of key produce categories.

Customer preferences: Consumers in Bangladesh are increasingly prioritizing health-conscious eating, driving demand for organic and locally sourced fresh vegetables. This trend is influenced by a growing awareness of nutrition and wellness, particularly among urban populations. Additionally, younger demographics are leaning towards convenience, prompting a rise in online vegetable delivery services. Cultural shifts towards plant-based diets are also emerging, as families seek to integrate more vegetables into their meals, reflecting a broader lifestyle change towards sustainable and balanced eating habits.

Trends in the market: In Bangladesh, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and wellness. Urban populations are notably more aware of nutrition, leading to a surge in demand for fresh vegetables. The rise of e-commerce has facilitated the growth of online vegetable delivery services, catering to the convenience-seeking younger demographic. Additionally, cultural shifts towards plant-based diets are prompting families to incorporate more vegetables into their daily meals, reflecting a transformative movement towards sustainable eating habits that is likely to reshape industry dynamics and influence supply chain strategies.

Local special circumstances: In Bangladesh, the Fresh Vegetables Market is shaped by a unique blend of geographical and cultural factors, along with regulatory influences. The country's rich alluvial soil and diverse climate support a wide variety of crops, making it ideal for both traditional and organic farming. Cultural preferences for fresh, home-cooked meals fuel demand for locally grown produce. Additionally, government initiatives promoting organic farming and sustainable agriculture practices are encouraging farmers to adopt eco-friendly methods, further enhancing the market's growth and appeal.

Underlying macroeconomic factors: The Fresh Vegetables Market in Bangladesh is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and national economic stability. The country's economic growth has led to increased disposable incomes, which in turn boosts demand for fresh produce. Additionally, favorable trade agreements and government support for farmers enhance market accessibility and competitiveness. Inflation rates and currency fluctuations also play a vital role, affecting input costs and consumer prices. Furthermore, global trends in sustainability and health consciousness are increasing the demand for organic and locally sourced vegetables, aligning with the country’s agricultural policies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.