Convenience Food - Bangladesh

Bangladesh

Revenue in the Convenience Food market amounts to €9.45bn in 2024. The market is expected to grow annually by 8.86% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€141bn in 2024).
In relation to total population figures, per person revenues of €54.10 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 2,318.00m kg by 2029. The Convenience Food market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Convenience Food market is expected to amount to 11.2kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Convenience Food Market in Bangladesh is experiencing moderate growth due to factors such as increasing urbanization, changing consumer lifestyles, and the convenience of ready-to-eat meals and soups. However, the growth rate is subdued due to challenges such as limited product variety and competition from traditional home-cooked meals.

Customer preferences: As consumers in Bangladesh become more time-strapped and urbanized, there is a growing demand for convenience food options. This is particularly evident among the younger population who are increasingly seeking on-the-go meal solutions that fit their fast-paced lifestyle. This shift is also driven by changing cultural norms around meal preparation and consumption, with many individuals opting for pre-packaged and ready-to-eat meals over traditional home-cooked dishes. Additionally, the rise of e-commerce and food delivery services has made it easier for consumers to access a wide variety of convenience food options at their fingertips, further fueling the growth of this market.

Trends in the market: In Bangladesh, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and nutritious options, driven by increasing health consciousness among consumers. This trend is expected to continue, with the market projected to see a shift towards organic and natural convenience foods. This shift is significant for industry stakeholders as it presents opportunities for product innovation and expansion into niche markets. Moreover, with the rise of e-commerce and online ordering, convenience food companies are also exploring digital strategies to reach and engage with consumers.

Local special circumstances: In Bangladesh, the Convenience Food Market is heavily influenced by the country's geography and cultural preferences. The widespread use of rice as a staple food has led to a high demand for ready-to-eat rice-based convenience foods. Additionally, the country's large Muslim population has resulted in a market for halal-certified convenience foods. However, strict government regulations on imported food products and a lack of infrastructure for cold storage and transportation pose challenges for market growth.

Underlying macroeconomic factors: The Convenience Food Market in Bangladesh is greatly impacted by macroeconomic factors such as the country's economic growth rate, consumer purchasing power, and government policies. With a rapidly growing economy and a rising middle class, consumers are increasingly seeking convenient and affordable food options, driving the demand for convenience food products. Additionally, favorable government policies and investments in the food industry have created a conducive environment for market growth. However, challenges such as high inflation rates and limited access to credit for small and medium-sized food businesses continue to hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.