Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Africa

Africa

In 2024, the revenue generated in the Lawn & Garden market in Africa amounts to €12.06bn.
It is projected that the market will experience an annual growth rate of 4.92% (CAGR 2024-2029).
When compared globally, in the United States leads in revenue generation with €122bn in 2024.
Taking into account the total population figures, the per person revenue is estimated to be €9.27 in 2024.
In Africa, the increasing urbanization and growing middle class are driving the demand for landscaped gardens and outdoor living spaces.

Key regions: Germany, Nigeria, Brazil, India, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Lawn & Garden market in the DIY & Hardware Store Market in Africa has seen slight growth due to factors such as the convenience of online shopping and increasing consumer awareness of health. However, this growth is minimal due to challenges such as limited access to technology and traditional shopping preferences in the region.

Customer preferences: As more consumers in Africa become interested in DIY projects and gardening, there is a growing demand for eco-friendly and sustainable gardening solutions. This trend is driven by a growing awareness of environmental issues and a desire to reduce one's carbon footprint. As a result, there is a surge in demand for organic and natural gardening products, as well as innovative methods of water conservation and upcycling. Additionally, there is a greater emphasis on supporting local businesses and using locally sourced materials, reflecting a cultural shift towards more community-driven and environmentally conscious lifestyles.

Trends in the market: In Africa, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable products. This trend is driven by increasing awareness of environmental issues and a desire for more natural and non-toxic solutions. In addition, urbanization and smaller living spaces have led to a rise in indoor gardening and vertical gardening methods. This trend is expected to continue, as consumers seek out products that align with their values and fit their lifestyles. Industry stakeholders should take note and adapt their offerings to meet these evolving consumer preferences.

Local special circumstances: In Africa, the Lawn & Garden market within the DIY & Hardware Store Market is influenced by the continent's climate and terrain variations, resulting in a diverse range of gardening needs and preferences. Additionally, cultural factors, such as the importance of gardening in many African societies, contribute to the market's dynamics. Regulatory circumstances, such as import restrictions and local government policies, also play a significant role in shaping the market. These unique factors create opportunities for local players to cater to the specific needs of African consumers, leading to a highly competitive and dynamic market.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Africa is heavily influenced by macroeconomic factors such as economic stability, availability of resources, and consumer spending power. With Africa's growing population and increasing urbanization, the demand for DIY and gardening products is on the rise. Additionally, favorable government policies and investments in infrastructure development are contributing to the growth of the market. However, challenges such as limited access to credit and high unemployment rates can hinder market growth in some countries. Moreover, the impact of global economic trends, such as fluctuations in currency exchange rates and trade policies, also play a significant role in shaping the performance of the Lawn & Garden Market in Africa.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.