Market Insights Consumer Alcoholic Drinks

Spirits - Spain

Spain

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to €3,800.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €3,356.0m in 2024.
Revenue, combined amounts to €7,156.0m in 2024.
The revenue, at home is expected to grow annually by 1.65% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (€135,700m in 2024).
In relation to total population figures, the average revenue per capita, at home of €80.04 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 263.6m L by 2024.
Volume, out-of-home is expected to amount to 72.6m L in 2024.
Volume, combined is expected to amount to 336.3m L in 2024.
The Spirits market is expected to show a volume growth, at home of -1.2% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 5.55L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Spirits market in Spain has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Spanish consumers have shown a growing interest in premium and craft spirits, as they seek unique and high-quality products. This shift in preference can be attributed to an increasing focus on the quality and provenance of spirits, as well as a desire for more personalized and authentic experiences. Additionally, there has been a rise in demand for healthier and low-alcohol options, as consumers become more conscious of their health and wellness.

Trends in the market: One of the prominent trends in the Spanish Spirits market is the rise of gin. Gin has gained popularity among consumers due to its versatility and wide range of flavor profiles. Craft gin distilleries have emerged across the country, offering unique and artisanal products that cater to the evolving tastes of consumers. Another trend is the growing demand for local and regional spirits, such as vermouth and sherry, which have a strong cultural and historical significance in Spain. These traditional spirits are experiencing a revival as consumers embrace their heritage and seek out authentic experiences.

Local special circumstances: Spain has a rich tradition of wine production, which has influenced the spirits market in the country. The production of brandy, particularly in the Jerez region, has a long history and has contributed to the development of the Spanish Spirits market. The cultural significance of brandy in Spain, as well as its association with celebrations and special occasions, has helped maintain its popularity among consumers. Additionally, the country's warm climate and diverse landscapes provide favorable conditions for the production of spirits, such as rum and liqueurs, using locally sourced ingredients.

Underlying macroeconomic factors: The growth of the Spirits market in Spain can also be attributed to favorable macroeconomic factors. Spain has experienced a period of economic recovery following the global financial crisis, leading to increased consumer spending power. This has allowed consumers to trade up to higher-priced spirits and indulge in premium products. Furthermore, the country's thriving tourism industry has contributed to the growth of the Spirits market, as tourists from around the world are exposed to the diverse range of Spanish spirits and develop a taste for them. In conclusion, the Spirits market in Spain is evolving to meet changing customer preferences and capitalize on emerging trends. The demand for premium and craft spirits, as well as local and regional products, is driving growth in the market. The cultural significance of certain spirits, favorable macroeconomic factors, and the country's rich tradition of wine production all contribute to the development of the Spirits market in Spain.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.