Beer - Spain

The Beer market in Spain has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Spanish consumers have shown a growing preference for craft beers and specialty brews, moving away from traditional mass-produced beers. This shift in consumer taste is driven by a desire for unique flavors and higher quality products. Additionally, there is a growing interest in low-alcohol and non-alcoholic beers, reflecting a broader trend towards healthier lifestyles.

Trends in the market: One of the key trends in the Spanish beer market is the rise of microbreweries and craft beer production. These smaller, independent breweries are able to cater to the demand for innovative flavors and artisanal brewing techniques. This trend is also supported by the growing popularity of beer festivals and events, which provide a platform for smaller breweries to showcase their products. Another trend in the market is the increasing popularity of online beer sales. E-commerce platforms have made it easier for consumers to access a wide variety of beers from around the world, including craft beers that may not be available in local stores. This trend has been further accelerated by the COVID-19 pandemic, as consumers turned to online shopping for their beer needs during lockdowns and social distancing measures.

Local special circumstances: Spain has a rich beer-drinking culture, with beer consumption traditionally associated with socializing and enjoying tapas. This cultural context has contributed to the growth of the beer market, as beer is often seen as a versatile and sociable beverage that can be enjoyed in a variety of settings. Additionally, the country's warm climate and tourist industry have also played a role in driving beer consumption, as beer is often seen as a refreshing drink to be enjoyed outdoors or at beach resorts.

Underlying macroeconomic factors: The Spanish beer market has also been influenced by broader macroeconomic factors. Spain has experienced steady economic growth in recent years, which has increased consumer spending power and led to higher levels of disposable income. This has allowed consumers to indulge in higher-end beers and explore different options in the market. Furthermore, the country's growing population and increasing number of tourists have also contributed to the expansion of the beer market, as there is a larger customer base to cater to. In conclusion, the Beer market in Spain has seen significant growth due to changing customer preferences towards craft beers and specialty brews, as well as the rise of microbreweries and online beer sales. The country's rich beer-drinking culture, warm climate, and growing economy have also played a role in driving the market. Overall, the future of the beer market in Spain looks promising, with continued opportunities for innovation and growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.