Cider, Perry & Rice Wine - Spain

The Cider, Perry & Rice Wine market in Spain has experienced significant growth in recent years.

Customer preferences: Spanish consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. These beverages offer a unique flavor profile and are often seen as a refreshing and lighter alternative to traditional wines and spirits. Additionally, there is a growing trend towards healthier and more natural products, and cider, perry, and rice wine often align with these preferences due to their use of natural ingredients and traditional production methods.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Spain is the increasing popularity of craft and artisanal products. Consumers are seeking out unique and high-quality beverages, and this has led to a rise in the number of small-scale producers offering handcrafted ciders, perries, and rice wines. These products often have a strong regional identity and are marketed as being made with traditional methods and local ingredients. Another trend in the market is the expansion of the product range. In addition to traditional cider, perry, and rice wine, producers are now offering flavored variants to cater to different consumer preferences. Flavors such as apple, pear, and citrus are common, and these additions add a new dimension to the market, appealing to a wider range of consumers.

Local special circumstances: Spain has a long history of cider production, particularly in the northern regions such as Asturias and the Basque Country. These areas have a strong cider culture, with cider houses and festivals dedicated to the beverage. This cultural heritage has contributed to the popularity of cider in Spain and has created a strong demand for traditional and artisanal products. Additionally, Spain has a favorable climate for fruit production, with ample sunshine and fertile soil. This allows for the cultivation of a wide variety of fruits, including apples and pears, which are key ingredients in cider and perry production. The availability of high-quality local fruits has further fueled the growth of the market.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Spain can also be attributed to broader macroeconomic factors. Spain has experienced a strong economic recovery in recent years, with increasing disposable incomes and consumer spending. This has led to a greater willingness to explore and experiment with different products, including alternative alcoholic beverages. Furthermore, Spain is a popular tourist destination, attracting millions of international visitors each year. These tourists often seek out local and authentic experiences, and this includes trying traditional Spanish beverages such as cider, perry, and rice wine. The tourism industry has therefore played a role in driving the demand for these products, both domestically and internationally. In conclusion, the Cider, Perry & Rice Wine market in Spain is experiencing growth due to changing customer preferences, including a desire for alternative alcoholic beverages and healthier options. The market is also influenced by local special circumstances, such as a strong cider culture and favorable climate for fruit production. Additionally, macroeconomic factors, including economic recovery and tourism, have contributed to the market's expansion.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.