Cider, Perry & Rice Wine - Brazil

The Cider, Perry & Rice Wine market in Brazil has been experiencing significant growth in recent years.

Customer preferences: Brazilian consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This shift in consumer preferences can be attributed to several factors. Firstly, there is a growing trend towards healthier lifestyles, with consumers seeking out beverages that are perceived as more natural and less processed. Cider, perry, and rice wine are often marketed as being made from natural ingredients and having lower alcohol content compared to traditional spirits. Additionally, these beverages offer a unique flavor profile that appeals to consumers looking for something different from the usual beer or wine options.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Brazil is the increasing availability and variety of products. Domestic and international producers have recognized the growing demand for these beverages and have started to introduce a wider range of options to cater to different consumer preferences. This includes flavored ciders, perrys made from different fruit varieties, and rice wines with unique blends and aging processes. This trend is expected to continue as more players enter the market and competition increases. Another trend in the market is the rise of craft and artisanal producers. Brazilian consumers are increasingly seeking out locally-produced and small-batch beverages that offer a unique and high-quality drinking experience. This has led to the emergence of several craft cider, perry, and rice wine producers in the country. These producers often focus on using traditional production methods and sourcing local ingredients, which resonates with consumers who value authenticity and supporting local businesses.

Local special circumstances: Brazil's tropical climate and rich agricultural resources provide favorable conditions for the production of cider, perry, and rice wine. The country has a wide variety of fruits that can be used to make these beverages, including apples, pears, and rice. This abundance of raw materials allows for the production of high-quality and diverse products. Additionally, Brazil has a strong tradition of fruit-based beverages, such as cachaça and caipirinha, which has laid the foundation for the acceptance and popularity of cider, perry, and rice wine.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Brazil is also influenced by macroeconomic factors. Brazil has experienced a period of economic stability and rising disposable incomes, which has increased consumer purchasing power. This has allowed consumers to explore new and premium beverage options, including cider, perry, and rice wine. Furthermore, the country's growing middle class and urbanization have contributed to the expansion of the market, as more consumers have access to a wider range of products and are willing to experiment with different alcoholic beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.