Market Insights Advertising & Media Sports

Cricket - Asia

Asia

Revenue in the Cricket market is projected to reach €2.13bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.50%, resulting in a projected market volume of €2.53bn by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €25.40 in 2024.
In the Cricket market, the number of users is expected to amount to 91.1m users by 2029.
User penetration in the Cricket market will be at 1.9% in 2024.

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Analyst Opinion

The Cricket market in Asia has been facing a slight decline in growth rate, influenced by factors including the emergence of other popular sports, decline in media coverage, and competition for ticket sales. Despite this, there is still a strong demand for digital technologies and increasing health awareness among consumers, indicating potential for growth in the Cricket market.

Customer preferences: The growing popularity of cricket in Asia has led to a rise in demand for personalized and immersive experiences, driving the market for virtual and augmented reality technologies. Moreover, with the rise of the millennial population in Asia, there has been a shift towards interactive and social elements in cricket events, such as fan zones and live streaming on social media platforms. This trend highlights the importance of catering to the preferences of the younger generation and creating a more engaging and technologically advanced environment for fans. Furthermore, the increasing number of women actively participating and following cricket in Asia has led to a push for more inclusive and female-centric marketing strategies in the Sports market, marking a significant change in the traditionally male-dominated industry.

Trends in the market: In Asia, the Cricket market is experiencing a surge in popularity, with a growing fan base in countries like India, Pakistan, and Sri Lanka. This trend has led to the emergence of various cricket leagues, such as the Indian Premier League and the Pakistan Super League, showcasing top players from around the world. There is also a rise in digital platforms offering live streaming and stats analysis, making it easier for fans to follow their favorite teams and players. This trend is significant as it expands the reach of cricket and creates opportunities for sponsors and advertisers. It also has implications for the industry stakeholders, as they can leverage these digital platforms to engage with fans and monetize their offerings.

Local special circumstances: In Asia, the Cricket Market is heavily influenced by the cultural significance of the sport in countries like India, Pakistan, and Sri Lanka. This has resulted in a strong fan base and a lucrative industry for cricket merchandise, broadcasting rights, and sponsorships. Additionally, the regulatory environment in these countries also plays a role, with government support and investment in infrastructure leading to the growth of the market. In contrast, in other Asian countries like Japan and South Korea, cricket has a smaller presence due to cultural differences. The rise of T20 leagues, particularly in India, has also contributed to the growth of the cricket market, attracting international players and increasing the popularity of the sport.

Underlying macroeconomic factors: The Cricket Market within the Sports Market industry in Asia is heavily influenced by macroeconomic factors such as regional economic growth, government support and investment, and global sports trends. Countries with strong economic growth and policies that prioritize the development of sports have seen a significant increase in the popularity and success of cricket within their markets. Moreover, global economic trends such as the increasing popularity of cricket as a popular sport and the rise of professional cricket leagues have contributed to the growth of the market in Asia. Additionally, the growing middle class and disposable income in many Asian countries have also played a role in driving investment and interest in cricket as a recreational and spectator sport.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.