Market Insights Advertising & Media Sports

Baseball - Asia

Asia

Revenue in the Baseball market is projected to reach €2.32bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.23%, resulting in a projected market volume of €2.59bn by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €11.60 in 2024.
In the Baseball market, the number of users is expected to amount to 214.2m users by 2029.
User penetration in the Baseball market will be at 4.4% in 2024.

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Analyst Opinion

The Baseball market in Asia has seen a slow growth rate due to factors such as limited media coverage, lack of demand for merchandise, and high ticket prices. However, with the increasing popularity of the sport and growing interest from younger generations, there is potential for future growth. Additionally, the convenience of online ticket sales and promotions could also positively impact the market.

Customer preferences: In recent years, there has been a growing interest in the Asia baseball market, with a particular surge in demand for digital content related to the sport. This can be attributed to the increasing popularity of online streaming platforms and the rise of social media influencers within the region. Additionally, as the youth population in Asia continues to grow, there is a strong emphasis on incorporating baseball into school and community sports programs, highlighting a shift towards a more comprehensive and inclusive approach to the game.

Trends in the market: In Asias Baseball Market, there is a gradual but significant shift towards digital platforms for fan engagement and player development. In Japan and South Korea, virtual reality training systems are becoming popular among players and coaches, providing a more immersive and efficient practice experience. In China, livestreaming of baseball games has gained momentum, catering to the countrys huge online audience. These trends highlight the increasing reliance on technology and a focus on reaching a wider audience, which could potentially raise revenue and expand the reach of baseball in the Asian market.

Local special circumstances: In Asia, the Baseball Market is deeply influenced by cultural factors such as the popularity of the sport in countries like Japan, South Korea, and Taiwan. These countries have a strong baseball culture with dedicated fan bases and well-established leagues. In addition, the unique geography of Asia, with diverse terrain and climates, presents different challenges for the development and growth of baseball. Some countries have been able to implement innovative technologies and training methods to overcome these challenges, while others face regulatory hurdles that impede their progress. This diversity in cultural and geographical factors contributes to a vibrant and dynamic baseball market in Asia.

Underlying macroeconomic factors: The Baseball Market within the Sports Market is heavily impacted by macroeconomic factors in Asia, where the market is rapidly growing. Macroeconomic factors such as economic growth, trade policies, and government investments in sports infrastructure and development have a significant influence on the demand and supply of baseball products and services. For instance, countries with strong economic growth and supportive government policies for sports are seeing a surge in baseball fandom and participation, leading to greater demand for related products and services. Furthermore, the increasing disposable incomes and changing lifestyles of consumers in Asia have also contributed to the growth of the baseball market, as more people are willing to spend money on leisure activities like attending baseball games and buying merchandise. However, various challenges such as trade tensions, political instability, and currency fluctuations can also impact the performance of the baseball market in Asia, highlighting the importance of closely monitoring macroeconomic conditions for successful market entry and expansion. Overall, the Baseball Market within the Sports Market in Asia is highly influenced by macroeconomic factors, and companies operating in this market need to be aware of these factors to stay competitive and capitalize on market opportunities.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.