Market Insights Advertising & Media Sports Baseball

Baseball Ticket Sales - Asia

Asia

Revenue in the Baseball Ticket Sales market is projected to reach €0.70bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.66%, resulting in a projected market volume of €0.76bn by 2029.
In global comparison, most revenue will be generated in the United States (€2,666.00m in 2024).
The average revenue per user (ARPU) in the Baseball Ticket Sales market is projected to amount to €11.85 in 2024.
In the Baseball Ticket Sales market, the number of users is expected to amount to 63.3m users by 2029.
User penetration in the Baseball Ticket Sales market will be at 1.3% in 2024.

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Comparaison de régions

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Analyst Opinion

The Baseball Ticket Sales Market in Asia is experiencing stagnant growth rates due to various factors such as limited availability of tickets, declining interest in baseball, and competition from online ticket resellers. These factors have hindered the potential growth of the market.

Customer preferences: With the growing popularity of baseball in Asia, demand for tickets to games has also increased. However, unlike in Western countries where going to a game is often seen as a social event, the Asian market tends to place a greater emphasis on the actual game itself. This shift towards valuing the sport over the overall experience has led to an increase in demand for premium seats and luxury boxes, as well as a rise in online ticket sales compared to traditional methods. This trend is likely to continue as more Asian countries become invested in the baseball industry.

Trends in the market: In Asia, the Baseball Ticket Sales Market is experiencing a surge in online ticket sales, with many consumers preferring the convenience of purchasing tickets through digital platforms. At the same time, there is a growing trend of using social media to promote baseball games and engage with fans. These trends are crucial for industry stakeholders to capitalize on, as they provide opportunities for increased revenue and audience engagement. However, it also highlights the need for continued investment in technology and digital marketing strategies to stay competitive in the market. Additionally, with the rise of online ticket sales and social media, there is a potential shift in the traditional methods of selling tickets, which could impact the role of ticket sellers in the industry.

Local special circumstances: In Japan, the Baseball Ticket Sales Market is driven by the countrys strong passion for the sport and its deep cultural roots. Baseball is considered the national sport, with a dedicated fan base and high demand for tickets. Furthermore, Japans strict environmental regulations limiting outdoor advertising drive companies to invest heavily in sponsorships and promotion at baseball games, leading to higher ticket prices. In China, the market is characterized by a large and growing middle class with a strong interest in international sports events, resulting in a surge in ticket sales for Major League Baseball games held in the country. Additionally, Chinas growing economy and increased disposable income have also contributed to a rise in ticket prices for baseball games.

Underlying macroeconomic factors: The demand for baseball tickets in Asia is also influenced by macroeconomic factors such as the overall economic health of the region, government policies and investments, and consumer spending behavior. Countries with a growing middle-class population and high disposable income are experiencing increasing ticket sales, while nations with economic instability and low consumer confidence may see a decline in ticket purchases. Additionally, the rise of digitalization and the availability of online ticketing platforms have made it easier for fans to purchase tickets, further driving the growth of the market. Investments in infrastructure and facilities for hosting international baseball events and tournaments, along with government initiatives to promote and support the development of baseball in the region, are also contributing to the markets growth.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.