Market Insights Advertising & Media Media

Cinema - Portugal

Portugal

In Portugal, revenue in the Cinema market is projected to reach €98.28m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.72%, leading to a projected market volume of €118.00m by 2029.
By 2029, the number of viewers in the Cinema market in Portugal is anticipated to reach 2.2m users.
User penetration in this market will be 20.1% in 2024 and is forecasted to increase to 22.2% by 2029.
The average revenue per viewer in Portugal is projected to amount to €47.92.
In global comparison, the majority of revenue will be generated the United States, with an expected revenue of €19,250.00m in 2024.
Portugal's cinema market is witnessing a resurgence, driven by a growing appreciation for local storytelling and an increase in international co-productions.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Monnaie

Analyst Opinion

The Cinema market in Portugal has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Portuguese customers have shown a growing interest in cinema as a form of entertainment. This can be attributed to several factors. Firstly, the increasing availability of diverse and high-quality films from both domestic and international markets has attracted a wider audience. Secondly, the rise of digital platforms and streaming services has made it easier for customers to access and watch movies. However, despite the convenience of these platforms, many customers still value the unique experience of watching a film on the big screen in a cinema. This preference for the cinema experience has contributed to the growth of the market in Portugal.

Trends in the market: One notable trend in the Portuguese cinema market is the increasing popularity of local films. Portuguese filmmakers have gained recognition both domestically and internationally, leading to a surge in demand for Portuguese cinema. This trend is likely driven by a sense of national pride and a desire to support local talent. Additionally, the success of Portuguese films has attracted more investment in the industry, further fueling its growth. Another trend in the market is the emergence of multiplex cinemas. These large-scale cinemas offer multiple screens and a wide selection of films, catering to different customer preferences. The introduction of multiplex cinemas has not only increased the number of available screenings but also improved the overall cinema experience. This trend has been well-received by customers, leading to increased attendance and revenue.

Local special circumstances: Portugal's geographic location and cultural heritage have also contributed to the growth of the cinema market. The country's coastal scenery and historic landmarks have attracted international filmmakers, leading to an increase in film production and the establishment of film studios. This has not only created employment opportunities but also boosted tourism as visitors are drawn to locations featured in popular films. The combination of natural beauty and cultural richness has made Portugal an attractive destination for filmmakers and moviegoers alike.

Underlying macroeconomic factors: Portugal's improving economy has played a significant role in the development of the cinema market. As disposable incomes rise, more people have the financial means to spend on leisure activities such as going to the cinema. Additionally, the government's support for the film industry through tax incentives and grants has encouraged investment and growth. These macroeconomic factors have created a favorable environment for the cinema market to thrive in Portugal. In conclusion, the Cinema market in Portugal has experienced growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing popularity of local films, the emergence of multiplex cinemas, and the country's geographic location and cultural heritage have all contributed to the market's development. With a strong economy and government support, the future of the cinema market in Portugal looks promising.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.