Market Insights Advertising & Media Media

TV & Video - Portugal

Portugal

In Portugal, revenue in the TV & Video market market is projected to reach €1,239.00m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 1.01%, leading to a projected market volume of €1,303.00m by 2029.
The largest market within this market in Portugal is Traditional TV & Home Video, which is anticipated to have a market volume of €1,043.00m in 2024.
In a global context, the most revenue will be generated the United States, with figures reaching €257.20bn in 2024.
Within the TV & Video market market in Portugal, the number of users is expected to amount to 9.9m users by 2029.
User penetration in the TV & Video market market in Portugal is expected to be at 97.5% in 2024.
Additionally, the average revenue per user (ARPU) in Portugal is projected to amount to €124.30 in 2024.
In Portugal, the TV and video market is increasingly embracing streaming services, reflecting a shift in consumer preferences toward on-demand content consumption.

Key regions: China, South Korea, Asia, France, United Kingdom

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Analyst Opinion

The TV & Video market in Portugal is experiencing significant growth and development in recent years. Customer preferences are shifting towards on-demand streaming services and high-quality content. This trend is driven by technological advancements, changing consumer behavior, and increased internet penetration.

Customer preferences: Portuguese consumers are increasingly opting for on-demand streaming services over traditional TV channels. The convenience and flexibility of streaming platforms allow viewers to watch their favorite shows and movies at their own pace and on multiple devices. This shift in customer preferences is also influenced by the availability of a wide range of content, including local and international productions, on streaming platforms.

Trends in the market: The TV & Video market in Portugal is witnessing a rise in the popularity of subscription-based streaming services such as Netflix and Amazon Prime Video. These platforms offer a vast library of content, including popular TV series, movies, and documentaries, catering to a diverse range of viewer interests. The increasing adoption of smart TVs and connected devices has further facilitated the growth of streaming services. Another trend in the market is the demand for high-quality content. Portuguese viewers are seeking out original and premium content that offers a unique viewing experience. This has led to the emergence of local production companies and the production of original Portuguese content. The availability of high-speed internet and advancements in video streaming technology have also contributed to the growth of high-quality content consumption.

Local special circumstances: Portugal has a vibrant local film and TV industry, with a growing number of Portuguese productions gaining recognition both domestically and internationally. The government has implemented policies to support and promote the local audiovisual industry, including tax incentives and funding programs. This has encouraged the production of original Portuguese content and has contributed to the overall growth of the TV & Video market in the country.

Underlying macroeconomic factors: The growth of the TV & Video market in Portugal is also influenced by underlying macroeconomic factors. The country's economy has been steadily recovering from the global financial crisis, leading to increased consumer spending. This has allowed Portuguese consumers to invest in entertainment and leisure activities, including subscription-based streaming services and high-quality content. Furthermore, the increasing internet penetration in Portugal has played a significant role in the development of the TV & Video market. The availability of high-speed internet connections has made streaming services more accessible to a wider audience. This, coupled with the proliferation of smartphones and other connected devices, has contributed to the growth of online video consumption. In conclusion, the TV & Video market in Portugal is evolving rapidly, driven by changing customer preferences, technological advancements, and underlying macroeconomic factors. The shift towards on-demand streaming services and high-quality content reflects the changing landscape of the entertainment industry. The local special circumstances, such as the support for the local audiovisual industry, have further contributed to the growth of the market. With the continued development of technology and the increasing availability of content, the TV & Video market in Portugal is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.