Market Insights Advertising & Media Esports

Publisher Fees - United States

United States

In the United States, revenue in the Publisher Fees market market is projected to reach €15.7m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.62%, leading to a projected market volume of €22.7m by 2029.
Although a projected market volume of €27.4m in 2024 indicates significant revenue generation, it is primarily attributed to China.
In the United States, the escalating popularity of eSports is driving a competitive landscape for publisher fees, fostering innovative revenue-sharing models.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees market in the eSports market in the US is experiencing subdued growth due to factors such as increasing competition, regulatory challenges, and shifting consumer preferences. Despite this, the market is expected to continue growing as more companies invest in digital platforms and services.

Customer preferences: The eSports market has seen a significant increase in consumer spending on publisher fees, with a growing preference for digital downloads and online purchases. This trend is driven by the convenience and accessibility of digital transactions, as well as the rise of digital gaming platforms and streaming services. Additionally, the shift towards online gaming has been accelerated by the COVID-19 pandemic, as more people turn to at-home entertainment options. This has led to a surge in demand for digital gaming content and services, highlighting the importance of digital strategies for publishers in the eSports market.

Trends in the market: In the Publisher Fees Market within the eSports Market in the United States, there is a growing trend of publishers and developers implementing revenue-sharing models with tournament organizers and teams. This trend is significant as it allows for a more sustainable ecosystem for all stakeholders involved, promoting growth and investment in the industry. Potential implications include increased competition among publishers to secure the best deals for their games and potential changes in the revenue distribution among players, teams, and organizers.

Local special circumstances: In the United States, the Publisher Fees Market within the eSports Market is heavily influenced by the country's strong gaming culture and the presence of major game publishers and developers. Additionally, the market is shaped by the country's robust regulatory framework for online gaming and its well-established infrastructure for competitive gaming events. This has led to a highly competitive market, with publishers and developers vying for a share of the lucrative eSports market through various partnerships and sponsorship deals.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in the United States is also influenced by macroeconomic factors such as technological advancements, government policies, and investment in the gaming industry. With the US being a major hub for technology and innovation, there is a strong infrastructure in place to support the growth of eSports. Additionally, the country's strong economy and consumer spending power contribute to the overall success of the eSports market, as well as the growing popularity of video games among all age groups. Furthermore, government support and favorable policies for the gaming industry are expected to further boost the growth of the Publisher Fees Market within the eSports Market in the United States.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.