Market Insights Advertising & Media Esports

Publisher Fees - Norway

Norway

In Norway, revenue in the Publisher Fees market market is projected to reach €1.8m in 2024.
The revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.43%, leading to a projected market volume of €1.9m by 2029.
Although in Norway is not the leading market, it is worth noting that most revenue in the Publisher Fees market market is generated China, with a projected market volume of €27.4m in 2024.
Norway's eSports market is witnessing a notable increase in publisher fees as competitive gaming gains popularity among younger demographics and sponsors.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The eSports market in Norway has seen a steady growth in recent years, with a negligible growth rate. This can be attributed to factors such as increased participation in online gaming and the convenience of online tournaments. However, the relatively small population and limited infrastructure for eSports in Norway may be impacting the growth rate.

Customer preferences: As the eSports industry continues to grow in Norway, there has been a noticeable increase in consumer demand for more diverse and interactive gaming experiences. This has led to a rise in popularity for virtual reality and augmented reality games, which offer a more immersive and interactive gaming experience. Additionally, the rise of mobile gaming and the increasing availability of high-speed internet has allowed for more convenient and accessible gaming options, catering to the preferences of younger generations who are highly engaged with mobile technology.

Trends in the market: In Norway, the eSports market is witnessing a rise in publisher fees, as more game developers and publishers are recognizing the potential of eSports and investing in it. This trend is significant as it shows the growing interest and support for eSports in the country. It also has implications for industry stakeholders, with potential for increased revenue and growth opportunities. Additionally, this trend may encourage more sponsorship and partnerships within the eSports market, further fueling its growth.

Local special circumstances: In Norway, the eSports Market has seen significant growth due to the country's strong gaming culture and high internet penetration rate. This has led to the emergence of local eSports teams and tournaments, creating a thriving ecosystem for the Publisher Fees Market. Additionally, Norway's progressive regulatory environment and government support for eSports have contributed to the market's success. Furthermore, the country's cold climate and long winters have also played a role in the popularity of indoor activities such as eSports, creating a unique market dynamic.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Norway is also affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with stable economies and supportive fiscal policies, as well as investments in the eSports industry, are likely to experience higher market growth compared to those with weaker economies and limited government support. Additionally, the growing popularity of eSports globally and the increasing disposable income of the population are driving the demand for publishers, which in turn, is expected to boost the growth of the Publisher Fees Market in Norway.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.