Market Insights Advertising & Media Esports

Publisher Fees - Germany

Germany

In Germany, revenue in the Publisher Fees market market is projected to reach €3.0m in 2024.
It is expected that revenue will exhibit an annual growth rate (CAGR 2024-2029) of 3.63%, which will lead to a projected market volume of €3.5m by 2029.
Despite this growth in Germany, a projected market volume of €27.4m in 2024 indicates that most revenue is generated China.
In Germany, the growing popularity of eSports is driving an increase in publisher fees, reflecting a robust investment in competitive gaming infrastructure.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The eSports market in Germany is facing a stagnant growth rate, due to factors such as high publisher fees and limited audience reach. Despite the growing popularity of eSports, the market's growth remains negligible, hindering potential expansion. This could be attributed to the relatively new presence of eSports in the German market and the lack of established infrastructure and partnerships.

Customer preferences: The Publisher Fees Market within the eSports Market is experiencing a significant increase in consumer spending due to the rise in popularity of online gaming and streaming platforms. This trend is driven by the growing demand for immersive and interactive gaming experiences, as well as the rise of professional eSports tournaments. Additionally, there is a shift towards subscription-based models for accessing games and content, as consumers value flexibility and convenience in their gaming experience.

Trends in the market: In Germany, the eSports market is experiencing a significant rise in publisher fees, with game publishers charging fees for the rights to use their games in eSports tournaments. This trend is expected to continue, driven by the increasing popularity of eSports and the potential for lucrative revenue streams for both publishers and tournament organizers. This trend could have significant implications for industry stakeholders, such as players, teams, and sponsors, as they navigate the evolving landscape of the eSports market in Germany. Additionally, this trend could lead to further growth and professionalization of the industry, as publishers and tournament organizers work together to create more structured and sustainable eSports events and leagues.

Local special circumstances: In Germany, the Publisher Fees Market within the eSports Market is influenced by the country's strong gaming culture and its well-established gaming industry. The market is also impacted by strict regulations on advertising and sponsorships, which can limit revenue for publishers. Additionally, the country's high internet penetration and tech-savvy population contribute to the growth of the eSports market. However, the strong presence of traditional sports and the lack of a unified professional eSports organization are potential barriers to further development.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Germany is heavily influenced by macroeconomic factors such as overall economic growth, government policies, and investment in the gaming industry. Germany's strong economy, coupled with favorable government policies and investments in the gaming sector, has contributed to the rapid growth of the Publisher Fees Market. Additionally, the increasing popularity of eSports and the growing number of gaming enthusiasts in Germany have also played a significant role in driving demand for publisher fees. Furthermore, advancements in technology and the increasing availability of high-speed internet have made Germany an attractive market for eSports publishers, further fueling the growth of the Publisher Fees Market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.