Public Cloud - Denmark

Denmark

Revenue in the Public Cloud market is projected to reach €4,501.00m in 2024.
Software as a Service dominates the market with a projected market volume of €2,125.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.17%, resulting in a market volume of €10,370.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach €1,383.00 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Public Cloud market in Denmark is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Danish market are shifting towards cloud-based solutions due to their flexibility, scalability, and cost-effectiveness. Businesses in Denmark are increasingly adopting Public Cloud services to streamline their operations, improve efficiency, and enhance collaboration. This shift is fueled by the growing demand for digital transformation, as companies seek to leverage cloud technologies to stay competitive in the digital age. Trends in the market show a strong focus on data security and compliance. Danish businesses are particularly concerned about protecting sensitive data and ensuring compliance with strict privacy regulations. As a result, there is a growing demand for Public Cloud providers that offer robust security measures and comply with local data protection laws. This trend is driving the adoption of cloud services from providers that have established a strong reputation for data security and compliance. Another trend in the Danish Public Cloud market is the increasing use of hybrid cloud solutions. Many businesses in Denmark are adopting a hybrid cloud approach, combining Public Cloud services with on-premises infrastructure. This allows companies to leverage the benefits of the cloud while maintaining control over their most sensitive data. The hybrid cloud model also provides flexibility and scalability, allowing businesses to scale their infrastructure as needed. Local special circumstances in Denmark also contribute to the development of the Public Cloud market. The country has a highly advanced digital infrastructure, with widespread access to high-speed internet and a tech-savvy population. This favorable environment fosters innovation and encourages businesses to embrace cloud technologies. Additionally, Denmark has a strong focus on sustainability and renewable energy, which aligns well with the energy-efficient nature of cloud computing. Underlying macroeconomic factors further drive the growth of the Public Cloud market in Denmark. The country has a stable economy and a strong tradition of entrepreneurship and innovation. This creates a favorable business environment for cloud service providers, attracting both domestic and international players to the market. Additionally, the Danish government has been actively promoting digitalization and supporting initiatives to accelerate the adoption of cloud technologies. This support from the government further stimulates the growth of the Public Cloud market. In conclusion, the Public Cloud market in Denmark is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Businesses in Denmark are increasingly adopting Public Cloud services to streamline their operations, improve efficiency, and enhance collaboration. The market is characterized by a focus on data security and compliance, as well as the adoption of hybrid cloud solutions. Local special circumstances, such as a strong digital infrastructure and a focus on sustainability, further contribute to the development of the market. Underlying macroeconomic factors, including a stable economy and government support, drive the growth of the Public Cloud market in Denmark.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.