Software as a Service - Denmark

  • Denmark
  • Revenue in the Software as a Service market is projected to reach €2.13bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.03%, resulting in a market volume of €5.09bn by 2029.
  • The average spend per employee in the Software as a Service market is projected to reach €0.65k in 2024.
  • In global comparison, most revenue will be generated in the United States (€176,300.00m in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

 
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Analyst Opinion

The Public Cloud Market in Denmark has been experiencing mild growth, driven by factors such as increasing adoption of Software as a Service (SaaS) solutions, growing awareness of cloud-based services, and the convenience of accessing software online. This growth rate is impacted by factors such as the country's strong digital infrastructure and the growing trend of businesses shifting towards cloud-based solutions for cost-effectiveness and scalability.

Customer preferences:
As digitalization continues to expand in Denmark, there has been a noticeable increase in demand for cloud-based software solutions in the public sector. This is driven by a growing preference for convenient and flexible software delivery models, as well as the need for cost-effective and scalable solutions. Additionally, with the rise of remote work and virtual collaboration, there has been a shift towards SaaS solutions that enable seamless communication and connectivity.

Trends in the market:
In Denmark, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand for collaboration and communication tools, as remote work becomes the new norm. This trend is expected to continue as businesses adopt hybrid work models. Additionally, there is a growing focus on data privacy and security, leading to the implementation of stricter regulations and standards for SaaS providers. These developments have significant implications for industry stakeholders, such as increased competition and the need for continuous innovation to meet evolving customer needs. Furthermore, with the rise of digital transformation in various industries, the demand for SaaS solutions is expected to grow exponentially, creating opportunities for new players to enter the market.

Local special circumstances:
In Denmark, the Software as a Service Market within the Public Cloud Market is thriving due to the country's high level of digitalization and tech-savvy population. The government's supportive policies and investments in digital infrastructure have created a favorable environment for SaaS companies to grow. Additionally, the country's strict data privacy laws and focus on sustainability have led to the development of innovative and environmentally-friendly SaaS solutions.

Underlying macroeconomic factors:
The Software as a Service Market within the Public Cloud Market in Denmark is greatly influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. With a strong focus on digitalization and innovation, Denmark has a favorable regulatory environment for the growth of the SaaS market. The country's robust economy and stable political climate also provide a conducive environment for businesses to thrive. Furthermore, the increasing adoption of cloud-based solutions in the public sector and the rising demand for cost-effective and flexible IT solutions are driving the growth of the SaaS market in Denmark.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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