Public Cloud - Australia

Australia

Revenue in the Public Cloud market is projected to reach €11.75bn in 2024.
Software as a Service dominates the market with a projected market volume of €5.02bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.80%, resulting in a market volume of €27.81bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach €803.90 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Australia has been experiencing significant growth in recent years, driven by customer preferences for flexible and scalable IT solutions, as well as local special circumstances and underlying macroeconomic factors.

Customer preferences: Customers in Australia are increasingly turning to Public Cloud solutions due to their flexibility and scalability. Public Cloud services allow businesses to easily scale their IT infrastructure up or down based on their needs, without the need for significant upfront investments in hardware or software. This is particularly appealing to small and medium-sized enterprises (SMEs) in Australia, who may not have the resources to invest in on-premises infrastructure. Additionally, Public Cloud providers offer a wide range of services, from Infrastructure as a Service (IaaS) to Software as a Service (SaaS), allowing businesses to choose the solutions that best meet their specific needs.

Trends in the market: One of the key trends in the Public Cloud market in Australia is the increasing adoption of multi-cloud strategies. Businesses are realizing the benefits of using multiple Public Cloud providers to avoid vendor lock-in and to take advantage of the unique offerings of different providers. This trend is driven by the growing maturity of the Public Cloud market in Australia, with an increasing number of providers offering a wide range of services and competitive pricing. Another trend in the market is the growing demand for industry-specific Public Cloud solutions. Businesses in sectors such as healthcare, finance, and government have unique regulatory and compliance requirements, and they are looking for Public Cloud providers that can meet these specific needs. This has led to the emergence of specialized Public Cloud offerings tailored to these industries, providing them with the necessary security and compliance features.

Local special circumstances: Australia has a highly developed IT infrastructure and a strong digital economy, which has created a favorable environment for the growth of the Public Cloud market. The country has a high internet penetration rate and a large number of tech-savvy businesses, which are driving the adoption of Public Cloud solutions. Additionally, the Australian government has been actively promoting the adoption of cloud computing through initiatives such as the Secure Cloud Strategy, which aims to accelerate the adoption of cloud services in the public sector.

Underlying macroeconomic factors: The growth of the Public Cloud market in Australia is also influenced by underlying macroeconomic factors. The country has a stable economy and a strong business environment, which attracts both domestic and international businesses. The increasing digitization of the Australian economy and the rise of e-commerce have also created a growing demand for cloud services. Furthermore, the COVID-19 pandemic has accelerated the adoption of cloud computing, as businesses have had to quickly adapt to remote working and digital transformation. In conclusion, the Public Cloud market in Australia is experiencing significant growth due to customer preferences for flexible and scalable IT solutions, the adoption of multi-cloud strategies, and the demand for industry-specific solutions. The country's strong digital economy, favorable business environment, and underlying macroeconomic factors have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.