Public Cloud - Australia

  • Australia
  • Revenue in the Public Cloud market is projected to reach €11.75bn in 2024.
  • Software as a Service dominates the market with a projected market volume of €4.86bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.80%, resulting in a market volume of €27.81bn by 2029.
  • In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

 
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Analyst Opinion

The Public Cloud Market in Australia has seen a steady growth rate, influenced by factors such as the increasing adoption of digital technologies, growing awareness of the benefits of online services, and the convenience offered by cloud solutions for businesses of all sizes. This growth is driven by the sub-markets of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. The market's mild growth can be attributed to factors such as competition and regulatory challenges.

Customer preferences:
With the rise of remote work and online education, the demand for scalable and secure public cloud solutions has increased significantly in Australia. This shift is driven by the need for reliable and efficient virtual collaboration tools and storage options. Additionally, the cultural preference for convenience and efficiency has further accelerated the adoption of public cloud services, as individuals and businesses seek to streamline their operations and increase productivity.

Trends in the market:
In Australia, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as companies seek a balance between cost savings and data security. This trend is expected to continue, with a focus on incorporating Artificial Intelligence (AI) and Machine Learning (ML) capabilities into cloud services. This will allow for more efficient and personalized data management, driving further growth in the market. Additionally, the rise of edge computing is expected to have a significant impact on the Public Cloud Market, as it enables faster data processing and reduces latency for end-users. These trends highlight the importance of staying ahead of technological advancements and investing in innovative cloud solutions to remain competitive in the industry.

Local special circumstances:
In Australia, the Public Cloud Market is heavily influenced by the country's strict data privacy laws and regulations. The Australian government has implemented the Privacy Act, which requires organizations to protect personal information and adhere to strict data storage and handling guidelines. This has led to a focus on secure and compliant cloud solutions, with local providers offering specialized services to cater to these requirements. Additionally, Australia's geographical location and vast rural areas have increased the demand for remote access to data and services, driving the adoption of public cloud solutions.

Underlying macroeconomic factors:
The Public Cloud Market in Australia is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. The country's strong economic health and supportive regulatory environment have created a favorable market for public cloud services. Additionally, the increasing adoption of digital technologies in various sectors and the growing demand for cost-effective and scalable solutions are driving the growth of the public cloud market in Australia. Moreover, the country's high internet penetration rate and advanced digital infrastructure have further contributed to the market's growth.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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