Platform as a Service - Australia

Australia

Revenue in the Platform as a Service market is projected to reach €2.51bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.48%, resulting in a market volume of €5.86bn by 2029.
The average spend per employee in the Platform as a Service market is projected to reach €171.40 in 2024.
In global comparison, most revenue will be generated in the United States (€84,400.00m in 2024).

Key regions: United States, Italy, Australia, Netherlands, Japan

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Analyst Opinion

The Platform as a Service market in Australia is experiencing significant growth and development.

Customer preferences: Australian businesses are increasingly adopting Platform as a Service (PaaS) solutions due to their numerous benefits. PaaS allows companies to access and develop applications without the need for extensive infrastructure investment or management. This appeals to businesses of all sizes, as it reduces costs and provides scalability and flexibility. Additionally, PaaS enables faster application development and deployment, allowing companies to bring new products and services to market more quickly.

Trends in the market: One of the key trends in the PaaS market in Australia is the growing demand for cloud-based solutions. Cloud computing has gained widespread acceptance in the country, with businesses recognizing the advantages of moving their operations to the cloud. As a result, there is a strong demand for PaaS solutions that can support cloud-based application development and deployment. This trend is expected to continue as more businesses embrace the benefits of cloud computing. Another trend in the Australian PaaS market is the increasing focus on artificial intelligence (AI) and machine learning (ML) capabilities. Businesses are looking to leverage AI and ML technologies to gain insights from their data and improve decision-making. PaaS providers are responding to this demand by offering AI and ML tools and services as part of their platforms. This trend reflects the broader global market, as AI and ML are becoming increasingly important in various industries.

Local special circumstances: Australia has a thriving startup ecosystem, with many innovative companies emerging in sectors such as fintech, healthcare, and e-commerce. These startups often have limited resources and require cost-effective and scalable solutions for application development. PaaS platforms provide them with the necessary tools and infrastructure to build and deploy their applications quickly and efficiently. As a result, PaaS adoption is particularly high among startups in Australia. Additionally, the Australian government has been actively promoting digital transformation and innovation. Initiatives such as the Digital Transformation Agency and the Digital Marketplace encourage government agencies to adopt cloud-based solutions, including PaaS. This government support has created a favorable environment for PaaS providers in Australia, driving market growth.

Underlying macroeconomic factors: The Australian economy has been growing steadily, with a focus on sectors such as technology, finance, and healthcare. These industries have a strong demand for digital solutions and are driving the adoption of PaaS platforms. Furthermore, the COVID-19 pandemic has accelerated the shift towards remote work and digital transformation, further fueling the growth of the PaaS market in Australia. In conclusion, the Platform as a Service market in Australia is experiencing significant growth and development. Businesses are adopting PaaS solutions to reduce costs, improve scalability, and accelerate application development. The market is driven by customer preferences for cloud-based solutions and AI/ML capabilities. Local special circumstances, such as the thriving startup ecosystem and government support for digital transformation, contribute to the market's growth. Additionally, underlying macroeconomic factors, such as sectoral growth and the impact of the COVID-19 pandemic, further drive the adoption of PaaS in Australia.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.