Market Insights Mobility Travel & Tourism

Camping - Japan

Japan

Japan is expected to generate a revenue of €0.83bn in the Camping market by 2024.
This revenue is projected to experience an annual growth rate (CAGR 2024-2029) of 3.59%, ultimately resulting in a market volume of €0.99bn in 2029.
In Japan's Camping market, it is anticipated that the number of users will reach 11.48m users by 2029.
The user penetration rate is estimated to be 8.5% in 2024 and is expected to increase to 9.6% by 2029.
The average revenue per user (ARPU) is projected to be €79.65.
Furthermore, it is anticipated that 63% of total revenue will be generated through online sales by 2029.
When compared globally, United States is expected to generate the highest revenue in the Camping market, with €23,930m in 2024.
Camping in Japan offers a unique opportunity to experience the country's stunning natural beauty and traditional culture.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in Japan has been experiencing significant growth and development in recent years.

Customer preferences: Japanese consumers have shown a growing interest in outdoor activities and nature-based experiences, leading to an increased demand for camping equipment and accessories. The trend towards wellness and mindfulness has also influenced consumers to seek relaxation and stress relief in natural settings, driving the popularity of camping as a recreational activity.

Trends in the market: In Japan, there is a notable trend towards "glamping," which combines the experience of camping with luxury and comfort. This trend caters to consumers who appreciate the outdoors but also seek convenience and high-quality amenities. Additionally, there has been a rise in the popularity of eco-friendly and sustainable camping practices, reflecting a growing awareness of environmental issues among consumers.

Local special circumstances: Japan's unique geography, with its diverse landscapes ranging from mountains to coastlines, provides abundant opportunities for camping enthusiasts to explore different environments. The country's rich cultural heritage and traditions, such as cherry blossom viewing and autumn foliage appreciation, also contribute to the appeal of camping as a way to connect with nature and seasonal beauty.

Underlying macroeconomic factors: The growth of the camping market in Japan is supported by a robust economy and increasing disposable income levels among consumers. As more Japanese individuals prioritize experiences and leisure activities, the demand for camping-related products and services is expected to continue rising. Additionally, government initiatives promoting domestic tourism and outdoor recreation further stimulate the development of the camping market in Japan.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.