Market Insights Mobility Travel & Tourism

Camping - Singapore

Singapore

Singapore is projected to see a revenue of €12.84m in the Camping market by 2024.
The revenue is expected to grow annually at a rate of 4.62% from 2024 to 2029, resulting in a projected market volume of €16.09m by 2029.
The Camping market in Singapore is expected to have around 190.30k users users by 2029.
The user penetration rate is expected to increase from 2.7% in 2024 to 3.1% by 2029.
The Camping market is expected to have an average revenue per user (ARPU) of €78.53.
Additionally, 80% of the total revenue in the Camping market is expected to be generated through online sales by 2029.
It is worth noting that in a global comparison, United States is expected to generate the most revenue in the Camping market, with a projected revenue of €23,930m in 2024.
Camping in Singapore is becoming increasingly popular among locals as a way to escape the city and reconnect with nature.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in Singapore has been experiencing a significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: Customers in Singapore are increasingly seeking outdoor experiences and activities, leading to a rise in camping as a popular recreational choice. The younger demographic, in particular, is showing a strong interest in camping as a way to disconnect from the digital world and reconnect with nature. Additionally, the growing awareness of sustainability and eco-friendly practices is influencing customers to choose camping as a more environmentally friendly vacation option.

Trends in the market: One noticeable trend in the Camping market in Singapore is the increasing popularity of glamping, which offers a more luxurious camping experience. This trend caters to customers who seek the adventure of camping but with added comfort and amenities. Another trend is the rise of camping gear rental services, making it more convenient and cost-effective for customers to engage in camping activities without the need to invest in expensive equipment.

Local special circumstances: Singapore's unique geographical location, surrounded by natural beauty and green spaces, provides ample opportunities for camping enthusiasts. The government's efforts to promote outdoor activities and eco-tourism have also contributed to the growth of the Camping market in the country. Additionally, the compact size of Singapore makes it easy for campers to access various camping sites within a short distance, further boosting the popularity of camping as a recreational activity.

Underlying macroeconomic factors: The stable economic growth in Singapore has increased disposable income levels, allowing customers to spend more on leisure activities like camping. The rise of social media and influencer marketing has also played a role in popularizing camping as a trendy and aspirational lifestyle choice among the younger population. Furthermore, the government's initiatives to support the tourism industry and promote domestic travel have created a favorable environment for the Camping market to thrive in Singapore.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.